Trade Marketing Manager

Talent Acquisition Specialist at Suntory | Caring and Responsive | Passionate about working for a company with incredible values and a great culture

Who We Are

Suntory is a fast moving, agile and entrepreneurial business that is home to some of the nations most loved brands. The Suntory Group is one of the largest soft drinks companies and among the world’s leading consumer products companies. We offer a uniquely diverse portfolio of beverages enjoyed by millions across the globe

About Your role

This role is pivotal to the success of our brands at point of purchase and plays a key role in building strong retailer relationships. Managing the day‑to‑day relationship with key customers and internal relationships with the Brand Teams. As our Trade Marketing Manager, you will be accountable for the planning and subsequent flawless execution of the Commercial Calendar in core retailers.

This will consist of both brand lead and retailer lead activation.

What You’ll do

• Lead Trade Marketing Strategy development to attain defined business objectives throughout product categories
• Head responsibility to develop, execute and performance of programs created to enhance presence plus ultimate take-away
• Contribute to organization’s goals plus objectives and enhance market share and sales performance
• Establish channel strategies along with execute associated plans through Distributors
• Prepare trade promotional plan in designated channels with crucial customers
• Coordinate media placements, public relation programs, host events, food shows and participate in all community events
• Provide marketing assistance to Distributor sales team through answering clients and product inquiries
• Lead MT & TT channel trade marketing strategy development to accomplish defined business objectives throughout product categories
• Head responsibility to manage and monitor Trade Marketing Investments as well as initiate execution
• Prepare trade promotion plans with main customers
• Coordinate communication of price, product and pack changes
• Develop, supervise and improve procedures to link entire marketing activities with sales team activities
• Perform closely with Country Manager as well as Brand Manager to enhance processes linking corporate brand building activities as well as Product Development activities with Sales activities
• Coordinates activities associated to organization participation at trade shows or events

What You need to be successful

• Excellent understanding of SA FMCG market and all channels
• Customer Facing experience within a Marketing or sales environment in drinks
• Understanding of key commercial levers, and P&L management, especially the impact of shopper spends on channel
• Ability to lead and influence others to land exceptional plans that effectively delivers against customer and brand objectives
• Ability to engage customers and internal stakeholders through strong presentation and communication skills
• Ability to use a wide variety of data sources, from which to analyse data and extract relevant insight
• Previous experience in shopper or brand marketing area
• Experience of managing agencies on campaigns / creative development
• Experience of Soft drinks category
• Brand marketing and or direct sales / channel management experience within FMCG
• Building Relationships
• Teamwork & Cooperation
• Strong planning & organisational skills
• Influencer with solid negotiation skills
• Commercially savvy
• Creativity
• High Impact & clear communicator
• Takes personal responsibility/accountability for delivery

Our DEI Commitment

At Suntory we greatly appreciate the value that diverse knowledge, perspectives, and backgrounds can bring. Our colleagues from a wide range of cultures, lifestyles, and experiences contribute significantly to our collective success. We understand that our candidates all have unique career trajectories and experiences, and this can sometimes deter you from applying for a role if you don’t feel that you meet all the criteria.

If you believe that you have relevant skills and experience that you feel could benefit us, we would love to know what unique perspectives and experience you can bring to help make us better, together in a company that is committed to Growing for Good and Giving to Society. Our recruitment, selection and assessment process is based on the skills and competencies of the above role.

We are committed to and value diversity, equity and inclusion in our recruitment process and do not discriminate based on gender, race or ethnic background, class economic status, disability status, sexual orientation, age, political beliefs, marital status, or any other protected characteristic. We want to ensure that our interview process is as inclusive as possible. If you require any reasonable accommodation as part of the process, do not hesitate to let your recruiter know who will be happy to help.

• Mid-Senior level

• Full-time

• Marketing and Strategy/Planning
• Food and Beverage Retail