Senior Manager, Digital, WAMA

Location: Carletonville

Location(s): Côte d'Ivoire
City/Cities:

Travel Required:

00% - 25%
Relocation Provided:
No
Job Posting End Date:
March 19, 2026

Shift:

Job Description

Summary:

Job Title:

Senior Manager, Digital – WAMA Franchise
Function: IMX / Marketing/Franchise

Location:

Ivory Coast, Algeria, Ghana, Morocco

Reports to:

IMX Lead, Franchise (Africa OU)
Role Purpose
The Senior Manager, Digital – WAMA Franchise is responsible for driving the Digital, Social, and Connected Commerce agenda for the Franchise within Africa OU. The role ensures that all digital initiatives are aligned to OU strategy, enable superior consumer experience, and accelerate brand growth across the system. This leader partners closely with Franchise Marketing, OU IMX, Media, Customer & Commercial, and Bottler teams to deliver best‑in‑class digital execution and measurable business impact.

Key Responsibilities
1. Digital Strategy & Leadership

Lead the development and execution of the Franchise digital strategy aligned with IMX and OU priorities.
Drive integration of digital across full‑funnel marketing, ensuring digital‑first thinking in all Franchise brand plans.
Serve as the point of contact for all digital capability building, tools, and governance within the Franchise.

2. Digital Campaign Development & IMX Integration

Partner with Marketing and IMX teams to ensure digital amplification of creative ideas, content, and campaigns.
Lead digital content planning across owned, earned, and paid channels including social media, web, CRM, commerce, and influencer ecosystems.
Ensure digital assets are localized effectively and delivered on time for Franchise markets.

3. Social Media, Influencers & Community Management

Oversee social media strategy, always‑on content calendars, and platform partnerships (Meta, You Tube, Tik Tok, X, etc.).
Build and manage influencer and creator programs, ensuring compliance, brand safety, and measurable outcomes.
Monitor online sentiment, drive community engagement, and guide reputation management activities.

4. Data, Analytics & Measurement

Champion data‑driven decision‑making and ensure utilization of OU and Global measurement frameworks (MMM, MROI, DCE, social listening tools, dashboards, etc.).
Track campaign performance, provide insights, and recommend optimizations to maximize digital effectiveness.
Strengthen understanding and use of first‑party and third‑party data to enhance consumer journeys.

5. Digital Commerce & Customer Integration

Partner with Customer & Commercial teams to support Connected Commerce initiatives, promotions, and digital shopper engagement.
Recommend digital solutions that strengthen online availability, visibility, and conversion at key retailers.
Ensure seamless integration between brand plans and customer digital activation.

6. Franchise & Bottler Capability Building

Build digital capability across the Franchise and Bottler teams through training, tools, best‑practice sharing, and program adoption.
Support governance and compliance for digital, social, influencer, and media processes.
Strengthen Franchise‑level operational excellence in digital execution.

7. External Partnerships & Ecosystem Development

Manage relationships with digital platforms, agencies, tech partners, and content creators.
Ensure the Franchise leverages cutting‑edge trends, tools, and innovations aligned to system standards.
Support sourcing, validation, and management of digital vendors.

Qualifications & Experience
Required

Bachelor’s degree in Marketing, Digital, Communications, or related field.
7–10+ years’ experience in Digital Marketing, Social Media, Media, or IMX roles.
Strong understanding of integrated marketing, digital media, analytics, and consumer journeys.
Experience working in multi‑market or matrix organizations.
Proven track record of delivering digital results and leading cross‑functional teams.

Preferred

Experience in FMCG, retail, beverages, or agency environments.
Knowledge of Africa regional consumer and digital landscape.
Experience working with bottler or customer teams.

Key Competencies

Digital & Social Expertise
Data‑driven decision‑making
Collaboration & influencing in a matrix
Innovation & problem‑solving
Strong project management &…