Business Intelligence; BI Analyst

Position: Business Intelligence (BI) Analyst
Location: Citrusdal

Position:
Business Intelligence (BI) Analyst

Location:

Citrusdal, Western Cape, South Africa

About Us:

Our company is a rooibos export and marketing company, known for a wide and innovative range of value-added rooibos products, directly linked to our farms and the people working the fields and managing the quality of product we are producing. We are currently seeking a proficient and driven BI Analyst to join our team and play a pivotal role in our ongoing success.

Job Description:

The purpose of the Business Intelligence (BI) Analyst role is to manage, analyse, and interpret data across marketing, sales, and operations to support business decision-making. This role ensures accurate data flow between systems, recommends tools for improved integration, and delivers insights that help drive strategic growth.

Key Responsibilities:

Maintain and continuously improve data quality across CRM, marketing platforms, ERP/accounting systems, and eCommerce tools
Evaluate, recommend, and support the implementation of data integration tools
Design and create automated data flows between systems (e.g. CRM to sales dashboards and marketing reports)
Collaborate with internal teams to define and align data requirements
Clean, consolidate, and validate datasets to ensure accuracy and reliability
Develop and maintain dashboards and reports covering marketing performance, sales KPIs, customer trends, profitability, and forecasting
Analyse campaign performance and provide actionable recommendations to optimise ROI
Build and maintain customer segmentation, retention, and customer lifetime value analyses
Prepare monthly and quarterly management reports with clear insights and recommendations
Support product, finance, and leadership teams with data-driven insights and decision-making
Identify trends, gaps, and opportunities through structured data analysis
Develop predictive insights such as churn risk, product demand, and seasonality trends
Support market analysis and business modelling initiatives
Provide insights to inform pricing strategies, promotions, inventory planning, and customer engagement
Implement automation and workflows to reduce manual reporting and administrative tasks
Standardise reporting processes, templates, and documentation
Ensure dashboards and analytical tools remain accurate, up to date, and user-friendly

Qualifications:

Relevant qualification in Information Systems, Data Analytics, Business Intelligence, Computer Science or related field.
Experience working with multi-source data (CRM, marketing tools, sales platforms, ecommerce, ERP).

Experience:

2–5 years working as a Data Analyst, BI Analyst, Insights Analyst, or similar

Skills:

Strong experience building dashboards and reports (Power BI, Looker Studio, or similar).
Hands‑on experience analysing marketing, sales, or operational data.
Experience maintaining or improving data accuracy and data hygiene.
Experience managing or coordinating data flows between systems.
Strong Excel skills with formulas, lookups, pivot tables, and data cleaning.
Experience presenting insights to management or decision‑makers.

What We Offer:

Competitive salary package.
Opportunities for professional growth and career advancement.
A supportive and collaborative work environment.
The chance to contribute to a dynamic and sustainable farming enterprise.

How to Apply:

If you possess a drive for excellence, coupled with a strong background in Analytics and a genuine passion for agriculture and/or FMCG, we encourage you to apply. Please forward your resume and a cover letter outlining your qualifications and enthusiasm for the role to:
The Company is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
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