CRO​/Commercial Director

Position: CRO / Commercial Director
Location: Vanderbijlpark

Commercial Director / Chief Revenue Officer (CRO)

Location:

Remote
Compensation:
Market-aligned / Open for the right candidate

Start Date:

ASAP
Industry: M&A, Manufacturing
About The Opportunity
We’re seeking a growth-driven Commercial Director / Chief Revenue Officer (CRO) to lead and scale revenue operations across our companies’ diverse portfolio of businesses. This is a senior-level, high-ownership role with direct impact on revenue strategy, team development, and overall business growth.
You’ll be responsible for building a world-class revenue organization from the ground up—including SDRs, marketing, sales, and account management—while implementing the systems and structure needed to support a rapidly growing B2B and B2C operation. This role reports directly to the Founder and will serve as a key thought partner across multiple verticals and business units.
Two Main Businesses

Flooring Installation Company
   
Targeting relationships with retailers, designers and builders

Custom Entry Wood Door Manufacturer
   
Currently D2C focused, aiming to expand B2B relationships
Will also be acquiring a millwork company with wholesale and custom business segments

What You'll Do
Strategy & Leadership

Develop and own the overall revenue growth strategy across multiple businesses and verticals
Design and implement scalable systems for lead generation, conversion, onboarding, and client retention
Collaborate with leadership to define quarterly and annual revenue goals, GTM plans, and strategic initiatives
Translate vision into clear execution roadmaps and revenue playbooks

Team Building & Management

Onboard, and manage a team of SDRs, Account Executives, marketers, and account managers
Train and coach team members on prospecting, consultative sales techniques, objection handling, and closing
Create KPIs and performance dashboards for individual and team accountability
Foster a high-performance, metrics-driven, and collaborative culture

Sales & Revenue Operations

Develop and refine sales scripts, workflows, and outreach strategies
Build and manage inbound and outbound funnels in partnership with the marketing team
Drive the entire sales cycle—from lead qualification to deal closing—across high-value B2B contracts
Implement and optimize CRM systems, sales automation tools, and reporting structures
Analyze funnel performance and identify bottlenecks and opportunities for improvement

What We're Looking For

7-15+ years of experience in sales or revenue leadership roles, ideally in fast-growing B2B and D2C environments
Proven ability to build revenue teams from scratch, including SDRs, AEs, and Rev Ops support
Demonstrated track record of closing six- and seven-figure deals in both outbound and inbound contexts
Strong grasp of modern marketing and sales tooling, including CRM platforms, automation tools, and pipeline analytics
Excellent written and verbal communication skills in English—you’ll be leading client-facing and internal teams
Ability to thrive in fast-paced, entrepreneurial settings with limited structure
Based in South Africa or Latam, with the flexibility to work partial U.S. business hours

Bonus Points

Experience selling into U.S. or international markets
Background in M&A, private equity, or portfolio-based business models
Exposure to B2C, D2C, or hybrid revenue models

Experience with Hub Spot, Salesforce, Apollo, or similar sales enablement platforms

Why Join Us
This is a rare opportunity to step into a foundational leadership role at a growing, impact-driven company. You’ll be given autonomy, resources, and the runway to build a high-performing revenue engine that drives growth across multiple businesses. If you're an ambitious sales leader who thrives in dynamic environments and wants to leave a lasting mark—this is your moment.
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