Product Marketing Manager

Product Marketing Manager

FDB (First Databank, Inc.) is seeking a Product Marketing Manager to join a healthcare information technology team that turns drug and medical device data into actionable knowledge used by thousands of hospitals, U.S. health plans, pharmacies, and worldwide healthcare decision makers. The role blends deep healthcare domain knowledge with modern B2B marketing expertise to drive demand, engagement, and adoption of FDB’s products.

The Product Marketing Manager is a strategic contributor responsible for the marketing success of some of FDB’s most impactful and innovative solutions. This hybrid role operates from either the South San Francisco, California or Carmel, Indiana office.

• Own and drive comprehensive go‑to‑market strategy for assigned product lines, ensuring commercial readiness and internal alignment.
• Act as the marketing liaison for product lines with Product Management, Sales, Customer Success, and FDB’s subject‑matter experts to align messaging, growth targets, and customer needs.
• Lead positioning, segmentation, competitive differentiation, and voice‑of‑customer initiatives.
• Design and execute integrated marketing campaigns using AI‑powered tools, account‑based marketing (ABM) platforms, marketing automation, and emerging B2B strategies.
• Collaborate closely with digital and sales operations to ensure segmentation, scoring, attribution, and funnel optimization.
• Lead launch planning and execution for new products and solution enhancements, creating integrated approaches across marketing, product, sales, and client teams.
• Develop messaging frameworks, value propositions, battle cards, sales presentations, and content strategies aligned with buyer personas and vertical needs.
• Support and evolve strategic partner and channel marketing collaboration where applicable.
• Craft compelling product narratives, thought leadership, campaign copy, and sales enablement tools.
• Translate clinical, technical, and business concepts into accessible, engaging messaging for diverse audiences.
• Collaborate with internal SMEs and external vendors to deliver differentiated content and value.
• Collaborate on market research initiatives, customer interviews, competitive analysis, and trend assessments to ensure product‑market fit.
• Synthesize findings into clear insights that guide marketing campaigns, product decisions, and commercial strategy.
• Define and track key performance metrics such as pipeline contribution, sales‑qualified opportunities, conversion rates, and campaign ROI.
• Work with Sales and Marketing Operations to ensure accurate attribution and funnel performance tracking.
• Use data to identify improvement opportunities, propose optimizations, and report campaign impact to stakeholders.
• Contribute to performance reviews with actionable insight into marketing effectiveness.

• Proven ability to lead go‑to‑market strategy for complex products, ideally with clinical, regulatory, or high‑value sales cycles.
• Strong interpersonal and collaboration skills with experience influencing cross‑functional teams and executives.
• Experience managing external vendors, freelancers, and agencies.
• Passionate, intellectually curious, and motivated by continuous improvement and innovation.
• Comfortable navigating ambiguity and adjusting to evolving business and market needs.
• Exceptional verbal and written communication skills, including experience writing for executive and clinical audiences.
• Must be able to independently generate high‑quality written content; this is a hands‑on writing role and cannot be fully delegated to copywriters or Marcom.

• 7+ years of B2B product marketing experience in healthcare IT, digital health, clinical technology, or a related field.
• Bachelor’s degree in marketing, communications, business, or related field (Master’s preferred).
• Deep understanding of modern B2B marketing strategies, including ABM, generative AI tools (e.g., ChatGPT), and campaign measurement/optimization.
• Strong working knowledge of marketing automation, demand generation, digital marketing/advertising, and other tools.

• Travel within the U.S. 6–12 times…