Senior Customer Marketing Manager

The Position

Why Genentech

We're passionate about delivering on Our Promise to improve the lives of patients and create healthier communities for all. We foster a culture of inclusivity, integrity and creativity while boldly pursuing answers to the world's most complex health challenges and transforming society.

About this Marketing Position

The Marketing organization influences decisions by establishing and communicating our full product value proposition across the full value chain, from payers, to health systems, to prescribers, to patients. Marketers are masterful storytellers - accountable to inform positioning using an insight-driven marketing strategy, deliver simple compelling customer-led content creation, and design outstanding integrated customer experiences in partnership with networked partners (e.g., Customer Engagement and Genentech Business Operations).

Marketers strategically use resources and their network to drive patient outcomes for today's innovations, and fuel tomorrow's breakthroughs.

This Sr. Customer Marketer position is integral to successfully delivering the Marketing Vision and will be primarily focused on Patient marketing across the Ophthalmology franchise. You will join the team that supports the Direct to Consumer (DTC) campaign focused on maximizing the launch of our new products and delivering a best-in-class experience for patients. We are looking for a marketer who will play a key role in orchestrating omnichannel patient experiences spanning the MS treatment journey.

You will have unique opportunities to pioneer new channels and tactics for the organization, deliver personalized patient experiences, and optimize the patient journey through advanced TV and digital engagement strategies.

Key Job Responsibilities

Strategy

* Supports the development and execution of the customer strategy and the end-to-end integrated customer experience

* Supports tailored and actionable omnichannel customer engagement, leveraging appropriate customer insights including customer journeys, personas, market/competitor insights and other data needed, collaborating closely with the Customer Marketer Lead

Content

* Responsible for planning and executing seamless, well-integrated marketing campaigns that include tailored omnichannel engagement plans across multiple marketing platforms and channels

* Oversees the design and creation of core materials with Agencies of Record (AoR), websites, claims, components, tailoring original content to specific customer segments and personas while monitoring timelines and content handoffs

* Self-authors derivative tactics for marketing campaigns leveraging existing and emerging technologies/capabilities, with a greater emphasis on new derivatives and incorporates post-Promotional Review Committee (PRC) edits and adjustments

* Supports field deployment through communication, training and feedback loops

* Hypothesizes and conducts experiments for creative content iteration, for the purpose of driving excellence in content creation and deployment

* Partners with agencies and PRC, including Legal and Regulatory, to ensure development, approval, and pull-through of compliant and effective promotional tactics

Execution

* Accountable for high quality, compliant execution across all marketing platforms and relevant customer types (e.g. patients, providers, organized customers)

* Defines measurement plan and measures marketing performance through leading, lagging, and customer satisfaction indicators to optimize campaigns and drive customer and business outcomes

* Manages media agencies, supports customer-specific tactical planning (e.g., prioritized customer A - B behavior shifts, critical KPIs), and monitors go-lives/trafficking

* Identifies key internal network partners and facilitates cross-marketing, cross-functional, and field alignment to ensure optimal deployment of campaigns

* Contributes to initiatives that have broader organizational impact across the 1

Marketing Function and advancing progress towards our Commercial, Medical & Government Affairs (CMG) outcomes

* Pursues continuous professional development by exploring capabilities and tools on customer content strategy, content creation and execution

People

* Works with other Customer Marketers to make decisions and act, in close alignment with the full product value proposition, customer positioning, and Squad priorities

* Helps mentor and coach Associate Customer Marketers and Customer Marketers in the Patient marketing pod or across the team

Demonstrates Proficiency within the following Key Competencies

Senior Customer Marketers are expected to consistently perform at a proficient level (proficient is defined as leveraging competencies across the business in a consistent, integrated way)

* Customer Understanding - I'm always learning about my customers, what they need, and the world they live in.

* Competitive Value Creation - I determine the relevant, competitive, and profitable value story we offer to customers.

* Strategy…