Customer Marketing Manager, Organized Customer

Why Genentech
We’re passionate about delivering on Our Promise to improve the lives of patients and create healthier communities for all. We foster a culture of inclusivity, integrity and creativity while boldly pursuing answers to the world’s most complex health challenges and transforming society.

We’re passionate about delivering on Our Promise to improve the lives of patients and create healthier communities for all. We foster a culture of inclusivity, integrity and creativity while boldly pursuing answers to the world’s most complex health challenges and transforming society.

The Marketing organization influences decisions by establishing and communicating our full product value proposition across the full value chain, from payers, to health systems, to prescribers, to patients. Marketers are masterful storytellers – accountable to inform positioning using an insight‑driven marketing strategy, deliver simple compelling customer‑led content creation, and design outstanding integrated customer experiences in partnership with networked partners (e.g. Customer Engagement and Genentech Business Operations).

Marketers strategically use resources and their network to drive patient outcomes for today’s innovations, and fuel tomorrow’s breakthroughs.

• Immunology RA: maximizing demand and ensuring provider and patient choice despite biosimilar competition
• Lytics: ensuring sustained customer and patient support while driving adoption in Acute Ischemic Stroke
• Skin: stable book of business delivering revenue to fuel future pipeline
• Established Products: products across a variety of Therapeutic Areas requiring innovative and complex decision making including life‑cycle management activities (e.g. discontinuations, divestments and other high level experimentation to optimize revenue while maintaining patient care)

• Supports tailored and actionable omnichannel customer engagement, leveraging appropriate customer insights including customer journeys, personas, market / competitor insights and other data needed, collaborating closely with the Sr. Customer Marketers

• Self‑authors derivative tactics for marketing campaigns, with a greater emphasis on derivative variants and incorporates post‑PRC edits and adjustments
• Supports customer marketing strategies and activities including but not limited to monitoring timelines, content planning calendars, and content handoffs
• Engages with media agencies, monitors go‑lives/trafficking, and participates in customer‑specific tactical planning

• Performs a wide range of tactical activities to support seamless, well‑integrated marketing campaigns that include tailored omnichannel engagement plans across multiple marketing platforms and channels
• Partners with agencies and the Promotional Review Committee (PRC), including Legal and Regulatory, to facilitate development, approval, and pull‑through of compliant and effective promotional tactics
• Measures, refines, and adjusts campaign elements to optimize performance based on real‑time data and brand objectives
• Supports cross‑marketing, cross‑functional, and field alignment for optimal deployment of content and campaigns
• Contributes to initiatives that have broader organizational impact across the 1
  
  Marketing Function and advancing progress towards our CMG outcomes
• Establishes own work priorities and timelines, and exercises judgment in selecting methods for approaching new projects
• Pursues continuous professional development by mastering the latest capabilities and tools in content creation, execution, and analytics

Customer Marketers are expected to consistently perform at the foundational level (foundational is defined as knowing the key components of a competency and applying it, sometimes with coaching support).

• Customer Understanding – I’m always learning about my customers, what they need, and the world they live in.
• Competitive Value Creation – I determine the relevant, competitive, and profitable value story we offer to customers.
• Strategy…