Director, Digital and Patient Lead

Job Summary

About IDEAYA Biosciences: IDEAYA is a precision medicine oncology company committed to the discovery, development, and commercialization of transformative therapies for cancer. Our approach integrates expertise in small‑molecule drug discovery, structural biology, and bioinformatics with robust internal capabilities in identifying and validating translational biomarkers to develop tailored, potentially first‑in‑class targeted therapies aligned to the genetic drivers of disease. We have built a deep pipeline of product candidates focused on synthetic lethality and antibody‑drug conjugates (ADCs) for molecularly defined solid tumor indications.

Our mission is to bring forth the next wave of precision oncology therapies that are more selective, more effective, and deeply personalized with the goal of altering the course of disease and improving clinical outcomes for patients with cancer.

We are seeking a Director of Digital and Patient Lead to join our IDEAYA Commercial team. The Digital and Patient Experience Lead will report to the Vice President of Marketing and Commercial Strategy and will shape and execute the digital, omnichannel, and patient engagement strategy for Darovasertib, IDEAYA’s first‑in‑class precision oncology therapy in uveal melanoma. This role connects digital innovation, brand strategy, and patient‑centered marketing to create an integrated ecosystem that enhances awareness, education, and experience for both patients and healthcare professionals (HCPs).

The focus is on driving digital excellence, supporting launch readiness, and ensuring every digital interaction reflects empathy, science, and impact.

• Digital Strategy and Execution:
  • Lead the omnichannel strategy for Darovasertib, integrating personal and non‑personal promotion to deliver a seamless HCP and patient experience.
  • Oversee digital channels and content including website, social media, CRM, SEO/SEM, email, and paid media.
  • Collaborate across functions to align digital initiatives with brand strategy and ensure consistency across platforms.
  • Partner with IT, Analytics, and external agencies to measure, optimize, and report on digital performance.
  • Identify and apply emerging technologies to drive disease/brand awareness, enhance engagement, and deliver impact for patients.
  • Strengthen IDEAYA’s digital presence across congresses, social platforms, and thought‑leadership channels.
• Patient Experience & Marketing Leadership:
  • Support the Brand Lead to map and optimize the patient journey, identifying needs, barriers, and opportunities from diagnosis through metastatic disease.
  • Collaborate with Patient Services, Advocacy, and Market Access teams to ensure patient insights inform strategy and communication.
  • Develop educational and adherence tools (digital and print) that empower patients and caregivers, aligned with regulatory requirements.
  • Partner with advocacy and clinical stakeholders to ensure communications reflect real‑world patient experiences and unmet needs.
  • Use data, analytics, and social listening to refine and evolve patient engagement programs.
• Travel: ~20%

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 8+ years of pharmaceutical or biotech experience with focus in digital marketing, omnichannel engagement, or patient marketing.
• Proven experience leading digital and content strategy across web, email, social, and paid media channels.
• Demonstrated understanding of oncology or rare disease patient journeys, including diagnostic, treatment, and survivorship phases.
• Strong grasp of the Medical‑Legal‑Regulatory (MLR) review process for digital and promotional materials.
• Experience managing agencies, budgets, and timelines in a fast‑paced environment.
• Excellent written and verbal communication skills with a collaborative, cross‑functional mindset.
• Experience developing and executing patient education campaigns and digital engagement initiatives.
• Familiarity with CRM platforms, content management systems, and data analytics tools.
• Advanced degree (MBA, MPH, or equivalent) preferred.
• Experience in launch preparation and post‑launch optimization for oncology…