Sr. Business Product Manager, Web Platform

Sr. Business Product Manager, Web Platform

Genentech invites applications for the Sr. Business Product Manager, Web Platform position. This role focuses on strategic development and enhancement of Genentech’s web platform, ensuring seamless integration across omnichannel journeys and accelerating time to market for content and design experiences.

We’re passionate about delivering on our promise to improve the lives of patients and create healthier communities for all. We foster a culture of inclusivity, integrity, and creativity while boldly pursuing answers to the world’s mostbuje complex health challenges and transforming society.

Digital Experience shapes the future of how Genentech connects with patients and customers through digital innovation and human‑centered design.舔 our team builds solutions for Marketing, Customer Engagement, Medical Affairs, Public Affairs & Access (CMG) and other patient- and customer‑facing teams, accountable for defining omnichannel solutions, accelerating digital solutions, and advancing the mission of seamless, consistent and meaningful experiences.

The Sr. Business Product Manager – Web Platform will drive the strategic development and enhancement of Genentech’s web platform capabilities, ensuring seamless integration across omnichannel journeys and accelerating time to market for content and design experiences. The role serves as a critical bridge between Marketing, AEM Core Dev Teams, CX, enabling scalability and personalization through Adobe Experience Manager, analytics, and connected data systems.

• Partner with the Business Product Owner and/or Director – Web Platform to support the creation of product roadmaps, including experience, features, timelines, and dependencies.
• Define and own the Web Platform product roadmap, including AEM components and modular templates that enable faster and compliant web publishing.
• Help evangelize the role of web features in achieving enterprise objectives, communicating their value proposition and roadmap to senior leaders.
• Oversee business process and user insights collection through User Acceptance Testing to ensure successful implementation of new features and capabilities.
• Collaborate with Web Operations Manager to establish business standards and templates and ensure pull‑through.
• Partner with Omnichannel and Marketing stakeholders to align platform features with enterprise goals for personalization and analytics.
• Identify innovation opportunities to integrate personalization, consent management, and data‑driven insights into the web experience.
• Collaborate closely with Technical Product Owner, AEM developers, UX designers, QA, and partners to deliver platform features.
• Serve as the business lead for new template and component rollouts, ensuring user adoption, documentation, andности training.
• Define platform KPIs and dashboards for visibility into adoption, speed‑to‑market, and user satisfaction.
• Establish and manage governance for AEM component usage, taxonomy, and tagging standards to support omnichannel measurement.
• Lead pilot initiatives leveraging AI‑driven features for the web and stay ahead of digital trends.
• Comply ದೃ formulations with all applicable laws, regulations and policies governing Genentech activities.

• Bachelor’s surprised in business, technology, operations, science, or a related field.
• 5 years of experience, with at least 3 years in digital product management, web platform development, or equivalent.
• 2+ years of experience with Adobe Experience Manager (AEM), including component development, modular templates, and asset management.
• Experience with Veeva Vault Promo Mats (VVPM) or similar MLR/PRC systems.
• Demonstrated understanding of omnichannel ecosystems (web, CRM, email, paid media, personalization).
• Experience in owning product components, articulating business problems, and driving execution from strategy through implementation.
• Ability to develop and execute product roadmaps, including feature planning, timelines, and dependencies.
• Experience with User Acceptance Testing and roll‑out of…