Senior Business Product Manager, Enterprise Social Media

Senior Business Product Manager, Enterprise Social Media

Why Genentech

We’re passionate about delivering on Our Promise to improve the lives of patients and create healthier communities for all. We foster a culture of inclusivity, integrity and creativity while boldly pursuing answers to the world’s most complex health challenges and transforming society.

We’re passionate about delivering on Our Promise to improve the lives of patients and create healthier communities for all. We foster a culture of inclusivity, integrity and creativity while boldly pursuing answers to the world’s most complex health challenges and transforming society.

Digital Experience is shaping the future of how Genentech connects with our patients and customers by harnessing the power of digital innovation and human-centered design. As healthcare evolves, we are bold in our approach – leveraging cutting edge AI, advanced digital engagement, end-to-end content management, and omnichannel technologies and operations to create seamless, personalized, and meaningful experiences for our patients and customers.

This is your opportunity to lead transformative change, integrating advanced technology with strategic vision to drive impact  you are passionate about redefining the healthcare experiences and building something extraordinary, we want you on this journey. Let’s redefine what’s possible together!

This combined team, in collaboration with key partners, builds solutions to serve Marketing, Customer Engagement, Medical Affairs, Public Affairs & Access (“CMG”), and other patient- and customer-facing teams across CMG to shape and drive a seamless, consistent, meaningful, and compliant experience for patients and customers across our interactions. The team is specifically accountable for:

• Defining omnichannel solutions, shaping engagement strategies, designing, operationalizing, and producing seamless, consistent & meaningful patient and customer experiences.
• Accelerating, connecting, and enabling the development of digital solutions that enhance the patient and customer experience across CMG.
• Advancing the mission of seamless, consistent & meaningful patient and customer experiences that maximize patient impact while keeping compliance at the forefront.

The Senior Product Manager, Enterprise Social Media is responsible for designing, building, and scaling Genentech's enterprise-wide organic social media program. This role will treat our internal social media capability as a product, from its strategic roadmap and governance to the core technology stack that powers it.

The Senior Business Product Manager, Enterprise Social Media will build the standardized program, framework, and platform that all internal CMG teams will use to execute compliant, best-in-class organic social media. This role is focused on establishing the central processes, tools, and best practices for organic social, ensuring a consistent, high-impact approach across the portfolio while maintaining strict regulatory compliance.

• Act as point of contact for business feedback, recommendations, & user requests for enhancements to social media management as a product.
• Support the rollout of new features across new and existing users.
• Collaborate with Business Product Owner / Executive Director - Omnichannel Suite Lead to design, document, and deploy enterprise-level standards, playbooks, and templates for all organic social media activities
• Drive experimentation to enhance product offerings, in line with the overall business learning agenda.
• Collaborate with cross‑functional teams and IT partners to ensure successful product integration and execution.
• Collaborate with social media, marketing, and community engagement teams to identify organic content opportunities that align with product goals and user behaviors.
• Collaborate with cross‑functional teams to identify authentic relationship building and Influencer opportunities within organic social media that align to CMG business objectives.
• Define product features that enhance visibility and sharing of user‑generated content across digital touchpoints.
• Ensure social…