Senior Business Product Manager, Content Agentic AI

The Position

Why Genentech

We’re passionate about delivering on Our Promise to improve the lives of patients and create healthier communities for all. We foster a culture of inclusivity, integrity and creativity while boldly pursuing answers to the world’s most complex health challenges and transforming society.

Who We Are

Digital Experience is shaping the future of how Genentech connects with our patients and customers by harnessing the power of digital innovation and human-centered design. As healthcare evolves, we are bold in our approach – leveraging cutting edge AI, advanced digital engagement, end-to-end content management, and omnichannel technologies and operations to create seamless, personalized, and meaningful experiences for our patients and customers.

This is your opportunity to lead transformative change, integrating advanced technology with strategic vision to drive impact  you are passionate about redefining the healthcare experiences and building something extraordinary, we want you on this journey. Let’s redefine what’s possible together!

This combined team, in collaboration with key partners, builds solutions to serve Marketing, Customer Engagement, Medical Affairs, Public Affairs & Access (“CMG”), and other patient- and customer-facing teams across CMG to shape and drive a seamless, consistent, meaningful and compliant experience for patients and customers across our interactions. The team is specifically accountable for:

• Defining omnichannel solutions, shaping engagement strategies, designing, operationalizing, and producing seamless, consistent & meaningful patient and customer experiences.
• Accelerating, connecting, and enabling the development of digital solutions that enhance the patient and customer experience across CMG.
• Advancing the mission of seamless, consistent & meaningful patient and customer experiences that maximize patient impact while keeping compliance at the forefront.

Genentech/Roche is looking to redefine the customer experience by leveraging advanced AI solutions across the commercial value chain, including for marketing and sales, medical and government affairs and access. We are seeking an exceptional Senior Business Product Manager to define and lead the business needs and deliver on orchestrating a multi-agent system. The solution will orchestrate across different specialized agents or tools including content creation and review platforms, content management systems, (CMS), Digital Asset Management (DAM) platforms, CRM, Omnichannel delivery systems etc.

You will define the business needs, translate into requirements and work with SMEs and Technical teams to build the core capabilities that accelerate time-to-market while achieving zero critical regulatory errors, regardless of the underlying tools. For a Product leader who thrives on business impact with systems thinking and breaking silos across the enterprise, this is the chance to connect users, tools and data into a connected ecosystem.

Reporting to the Senior Director, Content Authoring & Assembly, the Senior Business Product Manager, Agentic AI will own the strategy and roadmap for content lifecycle orchestration leveraging multi agents, ensuring it drives compliant, autonomous workflow automation from creation in CMS/DAM to deployment.

• Define and articulate the long-term vision and strategy for orchestration of content across commercial, medical, access, physicians and patients leveraging multi agent systems.
• Build the business case and define the business impact in measurable terms for eg improved efficiency and turn around times and track these metrics
• Define the north star and roadmap to get there by making trade off decisions and leveraging prioritization frameworks
• Lead the decomposition of complex workflows (e.g., content versioning, MLR submission) into distinct, system-agnostic tasks that can be efficiently delegated to specialized Agentic Modules within any connected CMS or DAM platform.
• Own the product strategy and roadmap for core orchestration features, including connectivity to tools, platforms, AI agents with unified context shared…