Digital Marketing Strategist

Are you a digital marketer who enjoys building smart, targeted campaigns, and learning from what the data tells you? Do you like seeing an idea go from concept to launch, then improving it based on real results? Are you comfortable owning email and SMS campaigns and collaborating with others to make them better? Do you value doing the work, testing, refining and improving over chasing flashy ideas?

Are you interested in leaving your ego at the door and simply practicing your marketing craft in a supportive and fast-paced environment? If that sounds like you, this may role may be a great fit!

Reporting directly to the Vice President of Marketing, the Digital Marketing Strategist will lead the planning, execution, and analysis of Alpha Warranty’s email and SMS marketing efforts.

You’ll work closely with our Sales and Business Intelligence teams to build targeted audience segments – dealers, dealer groups, agents, and geographic regions – and develop campaigns that support Alpha Warranty’s programs, services, and revenue goals.

You’ll also collaborate with teammates responsible for brand, content, design, reputation management, and social media. While email and SMS are your primary focus this role offers the opportunity to grow into other areas of marketing over time.

• Partner with Sales and BI teams to create and refine targeted lists and segments
• Plan, build, launch and analyze email and SMS/text campaigns from start to finish
• Help expand our SMS marketing capabilities using existing and recommended tools
• Manage automation workflows, personalization, A/B testing and deliverability
• Track performance metrics like open rates, CTR, CTOR, conversions, and engagement, and use them to improve future campaigns on an ongoing basis

• Use CRM and BI data to identify high-impact audiences and campaign opportunities: collaborate with the Sales team to ensure targeted alignment, accurate results, and trackable ROI
• Support dealer and agent outreach strategies designed to drive engagement and sales
• Maintain clean, well-managed lists and ensure compliance with email and SMS regulations (CAN-SPAM, TCPA)

• Contribute to the creation of marketing assets such as emails, graphics, presentations, brochures, and agent and dealer materials
• Provide hands-on design support when needed, especially for email templates and campaign assets
• Perform detailed quality checks to ensure accuracy, consistency, and a polished final product

• Assist with landing pages and campaign-related content to drive action
• Refine existing company reputation management campaigns to drive greater positive engagement
• Provide input and help with social media and other digital initiatives as needed
• Collaborate with marketing leadership on planning, campaign development, and lead generation efforts

• Bachelors degree in Marketing, Communications, Business, or a related field
• 3-5 years of digital marketing experience, with strong hands-on experience in email marketing
• Working knowledge of email and SMS marketing including segmentation, automation, testing and optimization
• Experience with Active Campaign or similar marketing automation platforms
• Familiarity with Adobe Creative Suite (specifically InDesign, Xd)
• Comfort working with data and turning insights into targeted campaigns
• Strong writing and proofreading skills with attention to detail
• Ability to work collaboratively in a fast-paced environment

• An exceptionally supportive company culture that places people over profit
• Fair and competitive compensation + bonus opportunities
• Health insurance options with generous company contributions
• Dental and Vision coverage
• Life and Disability insurance (100% company paid + options for more!)
• Competitive 401k match program
• Paid Time Off (PTO) and Paid Holidays
• Paid Volunteerism Time Off (VTO) to support your community
• Legal and Pet insurance options
• Free Roadside Assistance for your personal vehicle
• Tuition Assistance Program
• Ongoing professional training and development
• Employee incentive and recognition…