Art Director

The Art Director is responsible for bringing brand and product stories to life visually across all channels. This role leads the internal design team and manages external agencies (design + video), translating strategic inputs - story direction, copy, mood boards, and brand guidelines - into cohesive, high-performing creative.

This is a hands-on leadership role for a designer who can set visual direction, elevate craft, and ensure executional excellence, while partnering closely with Marketing, Product, Digital, and external partners. Strong experience in UX design for website, email, digital ads, and packaging is essential.

• Own visual execution across brand and product marketing initiatives.
• Translate inputs (story, copy, mood boards, brand direction) into clear creative direction.
• Ensure brand consistency and high creative standards across all touchpoints.
• Evolve brand systems, visual language, and design guidelines as the business grows.
• Lead, mentor, and manage the internal design team.
• Set priorities, review work, and elevate creative quality across the team.
• Foster a collaborative, high-performance creative culture.
• Manage external agencies and freelancers for design and video production/editing.
• Provide clear briefs, creative direction, and feedback to agencies.
• Ensure agency work aligns with brand standards, timelines, and budgets.

• Oversee UX design for:
• Website and landing pages
• PDPs and e-commerce experiences
• Email templates and lifecycle flows
• Digital and paid media ads
• Partner with Digital and E-commerce teams to optimize creative for conversion and performance.
• Balance brand expression with usability and business goals.

• Lead packaging design and updates across the product catalog.
• Ensure packaging aligns with brand positioning, product story, and regulatory requirements.
• Partner with Product and Operations on feasibility and execution.

• Work closely with Marketing, Product, Digital, and Content teams to align creative with strategy.
• Participate in creative reviews, campaign planning, and launch timelines.
• Ensure creative is delivered on time, on brief, and on brand.

• Consistent, high-quality creative execution across channels
• On-time delivery of design and video assets
• Strong collaboration and satisfaction across Marketing, Product, and Digital teams
• Improved performance of digital creative (engagement, CTR, conversion support)
• Clear, scalable brand systems that support growth

• 8+ years of experience in design, with time spent as an Art Director or Senior Designer
• Proven experience managing internal design teams and external agencies
• Strong portfolio demonstrating brand, digital, UX, and packaging work
• Experience with:
• Website and UX design
• Email and lifecycle marketing design
• Digital and paid media creative
• Packaging and physical products
• Working knowledge of video production and editing workflows (hands-on editing not required)
• Strong communication, presentation, and feedback skills
• Experience in CPG, wellness, beauty, or lifestyle brands preferred

• Design-led thinker with strong taste and attention to detail
• Comfortable leading while staying close to the work
• Collaborative, organized, and clear in direction
• Balances creativity with performance and business needs
• Excited to build and scale a brand visually