Market Director – Orthopedics, Southern California

Tanner and Associates is recruiting for a Market Director – Orthopedics located in Southern California. The company specializes in medical devices that provide solutions for musculoskeletal health, vascular health, rehabilitation and pain management.

Job Description

Experienced marketing position with full P&L, strategic and tactical responsibilities for one or more product lines. Drives current and future strategy, authorizes go-to-market plans, executes product launch strategies, and owns revenue target for their applicable products. This is a customer facing position with a heavy emphasis on market execution and strategic vision.

Essential Duties and Responsibilities:

(Other duties may be assigned)

• Responsible for Business Unit P&L
• Participates in training of healthcare professionals and sales personnel on the technical use of the product.
• Understands market trends, healthcare professional preferences, competitive strategies, etc. and uses this knowledge to guide development of plans.
• Authorizes business plans and marketing plans for products.
• Assembles and leads product launch teams to execute go-to-market strategies.
• Plans and executes market research activities to drive product development strategies.
• Establishes capital requirements and forecasting models.
• Establishes list pricing and discounting strategies keeping in line with the company’s margin objectives.
• Creates KPIs (key performance indicators) for products following launch.
• Establishes relationships with healthcare professionals and manages those relationships during product development process.
• Develops the proper messaging for applicable products and incorporates into tools to be use by the sales organization.
• Creates and updates sales and training materials (i.e. technical training materials).
• Attends industry meetings and trade shows and generates and follows up on sales leads.
• Provides technical data for inclusion in healthcare professional techniques and product brochures.
• Works cross functionally with product development, sales operations, regulatory, sales and finance to accomplish objectives.

Qualifications:

• Bachelor’s degree, preferably in Business/Marketing.
• 7-8+ years related experience and/or training; or equivalent combination of education and experience, preferably in the medical device arena.
• Must have the ability to think strategically.
• Must be effective at driving brand strategy, strategy comprehension, and strategy consensus within a diverse group of stakeholders.
• Excellent project management skills including planning, organization, implementation, achievement of deadlines, and ability to multi-task in a fast paced environment.
• Demonstrated competence with general computer skills:
  Word, PowerPoint, Excel, and Internet.
• Must have excellent verbal and written communication skills.