Head of Case IH Brand Communications

About Us

Innovation. Sustainability. Productivity. This is how we are breaking new ground in our mission to sustainably advance the noble work of farmers and builders everywhere. With a growing global population and increased demands on resources, our products are instrumental to feeding and sheltering the world. From developing products that run on alternative power to productivity-enhancing precision tech, we are delivering solutions that benefit people—and they are possible thanks to people like you.

If the opportunity to build your skills as part of a collaborative, global team excites you, you’re in the right place.

As the Head of Case IH Brand Communications
, you will lead the vision, strategy, and execution of brand communications for Case IH globally. This is an exciting position for an experienced and visionary brand communications leader to propel the Case IH brand forward. What will you do? Craft a distinctive Case IH narrative and deliver integrated, measurable communications across paid, owned, earned and shared channels. You will serve as brand guardian for Case IH and will partner closely with product marketing, sales, dealer network, corporate/tech communications, and other global brand teams.

You will ensure all activity adheres to Case IH identity and tone.

• Strategy & Planning
• Develop an aspirational, coherent and exciting Case IH brand communications strategy globally articulating clear positioning, audiences, and channel mix; ensure it reflects Case IH’s distinct personality.
• Drive overarching consistency, while ensuring regional nuance across all five global regions.
• Translate strategy into an annual communications plan and calendar (campaigns, launches, events, PR, social, content, dealer toolkits) with budgets, milestones and success metrics.
• Align Case IH messaging with core brand values and (where relevant) Precision Technology narratives, while keeping the Case IH brand voice and priorities at the forefront.
• Brand Stewardship & Governance
• Act as brand guardian for Case IH; ensure all creative/content follows the Case IH Style Guide, ensure all relevant teams follow this.
• Champion brand differentiation versus sister brands in external communications.
• Integrated Campaigns & Content
• Lead visionary and breakthrough campaigns, that propel Case IH deeper into the ag space, as well as adjacent audiences and the broader community.
• Lead integrated campaigns (paid/owned/earned/shared), product launches and brand storytelling (copy, visual, video), ensuring local relevance and language adaptations across priority markets.
• Oversee development of toolkits for countries/dealers (key messages, assets, social toolkits, press materials), where appropriate, to enable consistent local execution.
• Ensure technology related stories (automation, connectivity, digital services) are accurate and consistent with CNH precision tech messaging frameworks when applicable to Case IH brand.
• PR, Media & Issues Management
• Own the press office for Case IH globally, and all integrated editorial planning including: media strategy, narrative, spokesperson prep, press events, product media days, and reviews.
• Digital & Social
• Drive the digital footprint (web content in coordination with digital teams, organic social, social publishing/playbooks, influencer collaborations).
• Partner with corporate/brand digital teams on measurement & optimization (traffic, engagement, conversions, sentiment, share of voice) and paid media plans.
• Events, Shows & Sponsor ships
• Define Case IH presence at Tier 1 globally relevant regional shows/events — from concept and content to on site media/customer experiences — coordinating with brand, product and dealer teams.
• Dealer & Channel Communications
• Partner with regional teams to deliver dealer communications that improve retail readiness (newsletters, launch toolkits, training content, internal broadcasts).
• Performance, Insight & Reporting
• Define and track KPIs: brand awareness & consideration, earned media share of voice/sentiment, campaign reach & engagement, web traffic, lead quality, event ROI; provide quarterly performance readouts and recommendations.
• Budget,…