Senior Manager, US Fertility, Patient Marketing

Work Your Magic with us! Start your next chapter and join EMD Serono.

Ready to explore, break barriers, and discover more? We know you’ve got big plans – so do we! Our colleagues across the globe love innovating with science and technology to enrich people’s lives with our solutions in Healthcare, Life Science, and Electronics. Together, we dream big and are passionate about caring for our rich mix of people, customers, patients, and planet.

That's why we are always looking for curious minds that see themselves imagining the unimaginable with us.

United As One for Patients, our purpose in Healthcare is to help create, improve and prolong lives. We develop medicines, intelligent devices and innovative technologies in therapeutic areas such as Oncology, Neurology and Fertility. Our teams work together across 6 continents with passion and relentless curiosity in order to help patients at every stage of life. Joining our Healthcare team is becoming part of a diverse, inclusive and flexible working culture, presenting great opportunities for personal development and career advancement across the globe.

This role does not offer sponsorship for work authorization. External applicants must be eligible to work in the US.

The Senior Manager, US Fertility Patient Marketing, will develop and implement core US marketing launch activities directed at patients for a potential product approval in Fertility. This indication represents a significant opportunity to address an unmet need with patients in the US.

This role will partner across key stakeholders (global, medical affairs, regulatory, legal, compliance, patient services, market access, marketing operations, training, sales, market research, etc.) to develop patient brand strategy and execute programs and tactics. This position reports into US Fertility leadership and will work in close partnership with the broader Fertility teams. Additional responsibilities include but not limited to:

• Help develop patient strategy and corresponding tactical plans for key market-shaping and branded activities, determine budgets, timelines and metrics for program success to ensure brand launch success in collaboration with cross-functional partners
• Lead the Medical Legal Review process by monitoring and ensuring all Medical Legal Review (MLR) processes are followed, and all programs are compliant with MLR guidance and corporate policies
• Interpret and translate clinical data and market research insights for use in patient marketing materials
• Collaborate with broader Fertility marketing team to ensure strategic alignment and execution across the EMD Serono Fertility portfolio
• Cultivate strong relationships with patient advocacy groups, brand ambassadors, and external strategic partners in collaboration with patient advocacy and patient services
• Develop and execute full year patient advisory board plan to support business needs
• Compliantly support the development and execution of a patient support program in collaboration with Patient Access Solutions
• Partner with digital agency of record to develop strategy and execution for digital promotion and media
• Work with internal and external partners to define success metrics and analyze performance of marketing programs on an ongoing basis, ensuring plans are optimized as needed to improve impact, and develop recommendations for future plans
• Lead partner agency relationships, workflow, and related expense budgets, ensuring projects are completed on time and on budget
• Other duties as assigned

This position offers flexible work arrangements, allowing for hybrid or onsite options at our Boston, MA (Seaport area) location
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• 5+ years (or 3+ years with advanced degree) proven experience in pharmaceutical and/or healthcare industry brand marketing or related agency experience
• Bachelor’s degree in relevant field required
• Prior in-line or equivalent patient marketing experience, with 2+ years in a product manager role strongly desired
• Proficient in digital marketing and media tactics directed towards patients
• Available to travel up to 30%

• Fertility experience
• US product launch experience
• Pat…