Sales Account Executive

Overview

Are you in search of a workplace that thrives on community connections through advertising? Our Lamar office in Columbia, South Carolina, is hiring a Sales Account Executive (salary + commission) to bring innovative outdoor advertising campaigns to life for brands in Columbia, SC and the surrounding areas. We need someone who understands the connection between marketing and sales and genuinely gets excited with each sale, big or small.

Rated #1 Sales team for 2025 on Comparably
, our Sales Account Executives connect Lamar with the communities we serve. AEs meet and exceed sales objectives in their assigned territory by using professional sales techniques to develop long-term advertising relationships that grow Lamar advertising sales and our community relationships. Lamar is a certified Great Place to Work
, with 86% of employees in agreement. Lamar Advertising has also been named a “Best Company to Work For” in U.S. News & World Report’s annual ranking.

• A Monday-Friday schedule with paid holidays, combining in-office and field selling
• First-year earnings potential of $60,000 - $78,000 including commissions, dependent on experience and selling ability
• No commission cap; unlimited earning potential as you grow your book of business
• Monthly auto and cell allowances for work-related expenses

• A 6-month comprehensive training program with opportunities to participate in Lamar Sales School
• Multiple medical plan options and health savings account
• Hospital, Critical Illness, and Accident coverage
• Short and long-term disability and paid parental leave
• Dental and vision insurance
• 120 hours of paid time off (PTO) that increases with tenure
• 12 paid company holidays including Presidents Day and Juneteenth
• Employee Stock Purchase Plan
• 401(k) plan with company match
• Wellness program incentives such as medical plan premium holidays and HSA contributions
• Ongoing professional development and internal leadership programs
• Advancement opportunities, with a focus on promoting from within

• Comfort making cold calls over the phone and in person
• Ability to make oral presentations and clearly articulate policies and procedures
• Commitment to inclusivity and effective communication with people of diverse backgrounds
• Motivation to learn new technology and systems
• Strong time management and self-organization
• Willingness to immerse yourself in the outdoor advertising industry
• Professional written and verbal communication
• Ability to perform under fluctuating workloads
• Knack for making connections and earning trust
• Ability to meet a sales quota using general sales techniques
• Intrinsic self-motivation to overcome challenges and meet goals
• Resilience in response to rejection

• Current and valid driver’s license required
• College degree preferred
• Previous outdoor advertising sales experience preferred
• Proficiency in Microsoft Office Suite
• CRM experience preferred

Please note:

Upon submitting your application, you will be asked to complete an 8-15 minute personality assessment. This assessment compares your professional soft skills to the skills required for success in this role. Please answer honestly; this is not a test. Not completing this assessment could result in disqualification from consideration for this position.

Candidates with a disability in need of an accommodation to fulfill our application requirements should email

On a regular basis, you will:

• Meet and exceed sales targets and monitor personal sales data and reports
• Target businesses in the assigned area and visit each established Lamar client as well as competitors’ clients
• Exhibit working knowledge of local and national competition
• Cluster accounts to work them efficiently
• Identify potential growth areas and open new accounts
• Use Lamar computer tools to locate prospects, follow up on leads, and prepare proposals and research
• Develop presentation skills and present to clients regularly
• Develop new product knowledge and selling skills
• Participate in sales meetings, regional meetings, seminars, and trade shows
• Perform administrative duties, such as:
• Maintaining daily, weekly, and monthly…