Marketing Coordinator

Overview

Marketing Coordinator – Automotive Industry

Fast growing automotive dealership group with 42 locations (and growing) headquartered in the greater Charlotte area is looking for a Marketing Coordinator to join our Marketing team. This is an excellent opportunity for anyone looking to build their career in all aspects of marketing and advertising.

Mills Auto Group
Ft. Mill, SC

Location:

Full Time

• Incentive Coordination & Creative Deployment
• Coordinate with dealerships monthly to gather sales / service incentives and offers.
• Write compelling marketing copy and legal disclosures for promotional content.
• Coordinate Manufacturer compliant creative for websites, social, and email campaigns.
• Traffic finalized offers to relevant marketing and media partners.

• Website & Compliance Management
• Understand manufacturer guidelines and maintain documentation for per-approvals.
• Audit dealership websites (desktop and mobile) to ensure compliance with Manufacturer and brand guidelines.
• Audit and Content Management of external channels like Apple, Google, Facebook, etc.
• Maintain consistent brand identity, including up-to-date logos and messaging.
• Work closely with marketing teams and media agencies to ensure compliant materials and websites.

• Creative Project Management
• Manage the creative development and publishing process for marketing assets, including website banners, website specials, emails, and display ads.
• Submit and track creative tasks using project management software.

• Marketing Channel Administration
• Provide administrative support for digital marketing platforms including:
• Google Analytics, Google Business Manager, Google Search Console, Google Tag Manager
• Facebook Business Manager, Yext, and additional tools as required.
• Support and maintain dealership and brand social media profiles (Facebook, Instagram, Linked In, etc.).

• Email Marketing
• Manage the execution of email campaigns: creative assembly, list segmentation, and deployment.
• Track performance and compile monthly reports.
• Collaborate with email agencies for creative development, approvals, testing, and submission.

Note:

This role provides a strong foundation for managing multiple marketing solutions within automotive retail and involves collaboration with marketing executives, graphics teams, dealership leadership, agency partners and service providers.

• Highly organized and detail-oriented candidate with the ability to manage multiple marketing touch points each month.
• Proactive, communicative, and capable of coordinating across internal teams and external partners.
• Willingness to learn and take ownership of various tasks and projects.
• Experience with digital marketing platforms and basic copywriting for promotional content is preferred.

We are seeking candidates who are self-motivated and committed to continuous learning, with the ability to work with varied teams to execute a comprehensive marketing strategy.

Located in Fort Mill, SC, Mills Auto Group is a growing automotive dealership group with locations across the region.

To apply, please submit your information as directed by the posting.

Mills Auto Group