AgBizInfo Marketing Coordinator

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Primary Function

Reporting to the Senior Marketing and Communications Strategist, the Ag Biz Info  Marketing Coordinator is responsible for day-to-day marketing activities in support of the Young, Beginning and Small (YBS) farmers program. Support of this mission-driven program includes coordination of logistics and content for , the development of social media posts and engagement across our relevant social media channels and the tracking of performance metrics for organic and paid marketing efforts.

In addition, the Ag Biz Info  Marketing Coordinator will provide administrative support, as needed, to the bank’s Chief Marketing Officer.

Major Duties and Responsibilities

Ag Biz Info  YBS Digital Platform support:

• Content updates to the site, including addition of new content in various formats, events and YBS programs. Includes quality assurance activities, testing, and publishing.
• Website metrics reporting. Production of a monthly website traffic report to include (but not limited to): visitors, page views, time-on-site and other performance indicators to allow the bank and other program stakeholders to gauge audience growth and engagement.
• Collaboration with the Sr. Marketing and Communications Strategist and the bank’s Digital Marketing team on the execution of paid digital marketing campaigns.
• Paid digital marketing reporting. Using data provided by the bank’s digital marketing team, deliver a monthly report of paid digital marketing efforts, including spend and corresponding results.
• Social media management. In consultation with the Sr. Marketing and Communications Strategist, manage a social media content calendar and produce (end to end) social media posts. In addition, and as needed, engage with users that interact with social media posts.
• Social media reporting. Produce a monthly social media activity report to capture follower, reach and engagement per channel.
• Leads reporting. Produce a monthly report showing all program-generated loan leads segmented by association (territory).
• Coordinate invoicing to program partners and keep track of payments received.
• Schedule meetings and calls with bank marketing department leads to plan and coordinate the work. Capture and distribute notes from such meetings.
• Promptly advise the Sr. Marketing and Communications Strategist of any operational and quality issues related to the website or social media channels.

Administrative support:

• Provide administrative support to the bank’s Chief Marketing Officer, including scheduling of meetings, arranging travel, expenses reporting and other administrative duties as assigned.

Knowledge, Skills, and Abilities

• Bachelor’s degree in business, marketing or communications or equivalent training and on-the-job experience.
• At least two (2) years of experience in digital marketing on either the agency or client side, ideally in digital marketing and/or social media management.
• Ability to write compelling social media posts
• Understanding of social media posting best practices
• Understanding of digital marketing fundamentals
• Refined written and oral communication skills with the ability to speak effectively in a meeting setting.

Preferred:

• Some experience with website content management systems (CMS)
• Some experience with marketing automation systems (such as Hub Spot)

• Seniority level
  
  Not Applicable

• Employment type
  
  Other

• Job function
  
  Information Technology
• Industries Staffing and Recruiting

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