Area Director of Sales

Company Description

The Dunlin, Auberge Collection, is a coastal escape in South Carolina’s Sea Islands set within the exclusive waterfront community of Kiawah River. Named after a beautiful local shorebird, this charming getaway is an experience-driven, design-led boutique luxury retreat embodying the eternal Southern summer home. Inviting guests to experience the outdoor bliss of coastal living on 2,000 picturesque acres, the nature-embraced Johns Island resort is just 20 miles from Charleston.

Designed by Amanda Lindroth, the property offers 72 cottage-style guest rooms and suites. Adventure beckons with 20 miles of riverfront and scenic nature trails and flora- and fauna-rich marshlands, while two Auberge dining concepts and a destination spa celebrate the rich heritage of South Carolina and the simple wonder of life on the river.

The Area Director of Sales for The Lodge at Primland and The Dunlin serves as each resort’s master storyteller and crafting the connections that bring guests through our doors. This role blends strategy with imagination, turning market insights into thoughtful plans and forging partnerships that help the resorts shine in every season. With a talent for inspiring teams and a knack for uncovering new opportunities, the Area Director of Sales ensures our offerings reach the right guests at the right time, while elevating each resort’s presence in the broader hospitality landscape.

• Leads, mentors, and supports the sales and events team to achieve and exceed hotel revenue goals and departmental performance goals.
• Identifies new business opportunities and builds strong relationships with key accounts, partners, and market influencers to grow market share.
• Analyzes market trends, competitive data, STR reports, and demand patterns to adjust sales strategies and optimize performance.
• Oversees the preparation of proposals, contracts, and presentations to secure group, corporate, social, and leisure business.
• Collaborates with marketing, revenue management, and operations to align strategies and maximize overall resort profitability.
• Supports sales managers in budget planning and execution of representing the resort(s) at trade shows, networking events, and sales missions to enhance brand visibility.
• Ensures accurate forecasting, reporting, and management of sales pipelines and performance metrics.
• Partners with the events and operations teams to ensure seamless execution of contracted business.
• Upholds brand standards and maintains a high level of professionalism in all client interactions and negotiations.
• Performs additional duties, responsibilities, or projects as assigned to ensure exceptional guest service and efficient operation of the hotel.
• Work with the Area Reservations team and Group Rooms Coordinator to ensure rates, packages, offers are being effective and group blocks are appropriately managed.
• Regular visits to both properties to support site visits, owner meetings, property team members, activations and local community engagement.

• Bachelor’s degree in Hospitality Management, Business Administration, Marketing, or a related field; or equivalent professional experience.
• Minimum of 5–7 years of progressive sales experience, including at least 3 years in a leadership role within a hotel or resort environment.
• Proven record of achieving revenue targets and driving growth across multiple market segments.
• Strong leadership, communication, and relationship-building skills, with the ability to guide and motivate a sales team.
• Proficiency in CRM systems, sales reporting tools, and Microsoft Office Suite, with strong analytical and strategic planning abilities.
• Prior experience selling multiple properties or brands, preferred.
• Knowledge of Opera, HMS, Microsoft Office, Google platform, and Delphi system software, preferred.

Auberge Collection is a portfolio of extraordinary hotels, resorts, residences and private clubs. While each property is unique, all share a crafted approach to luxury and bring the soul of the locale to life through captivating design, exceptional cuisine, innovative wellbeing, and gracious yet…