Sales Engineer and Product Strategy Specialist | Aircraft Sales

At BETA Technologies, we apply our intellectual curiosity, passion for aviation, and commitment to sustainability toward a shared mission of revolutionizing electric aviation. Regardless of the position one holds, each team member brings their talent and desire to positively impact the environment and lives of others in a refreshing, vibrant, and inclusive culture.

The Sales Engineer and Product Strategy Specialist supports BETA’s commercial success by operating at the intersection of technical analysis, customer engagement, and market-driven product strategy. This role focuses on enabling sales execution with credible, data-driven insights while contributing market and customer intelligence that informs product positioning and strategic decision‑making.

This position works closely with Commercial Aircraft Sales, Contracts, Customer Support, Marketing, Program Management, Product Development, and Flight Operations teams. The successful candidate will engage directly with customers to evaluate their aircraft needs, providing technical and market expertise to ensure our products are the optimal solution for their applications.

In addition to its sales engineering responsibilities, this position also plays a key role in identifying market opportunities, defining commercially driven product requirements, and developing product roadmap inputs. While not responsible for Product Management execution, the role’s outputs directly inform aircraft configuration, capability trade studies, and long‑term product evolution in close collaboration with Product Development and Program Management.

• Sales Engineering
• Support aircraft sales efforts by providing market assessments alongside technically credible performance, operational, and economic analyses to ensure strong product–market fit.
• Translate engineering outputs—aircraft performance, energy consumption, operating economics, infrastructure needs, and certification assumptions—into clear, customer‑ready materials.
• Participate in customer meetings as a technical and market analysis contributor, helping address performance, operational, and regulatory questions.
• Support customer diligence, demonstrations, and early deployment planning with data‑driven analysis.
• Develop, maintain, and continuously improve customer‑facing analytical tools, models, and presentations to enable repeatable and scalable sales execution.
• Assist in preparation of technical inputs for proposals, RFP responses, and sales presentations.
• Product Strategy & Market Analysis
• Synthesize market insights, sales engineering findings, and competitive benchmarking to support product positioning, differentiation, and roadmap development.
• Analyze customer use cases, mission profiles, and operational requirements and translate them into recommended aircraft capability and product requirements.
• Develop and communicate market‑driven product requirements and priorities to Program Management and Product Development teams.
• Develop commercial product roadmap inputs, business cases, and market studies, and represent Commercial priorities in cross‑functional roadmap alignment and trade‑off discussions.
• Contribute to pricing, value proposition, and total cost of ownership analyses.
• Cross‑Functional Collaboration
• Work closely with Sales to prioritize opportunities and align technical and analytical support with commercial needs.
• Collaborate with Engineering and Product teams to ensure technical accuracy and consistency of customer‑facing information.
• Coordinate with Marketing and Commercial teams to support go‑to‑market narratives and product messaging.
• Help standardize analysis methods, templates, and tools to improve efficiency and consistency across commercial activities.

• Bachelor’s degree in Engineering, Aviation, or a related technical field.
• 5+ years of aviation industry experience in sales engineering, technical sales support, flight operations engineering, product strategy, product marketing, or similar roles in aerospace or aviation.
• Strong understanding of aircraft performance, operating economics, and aviation operations.
• Ability to…