Marketing & Sales Director

Job Type

Full-time

• The essential functions of the job for the Marketing and Sales Director are as follows (may be amended by Viva Senior Living):
• Comply with standards of business conduct in accordance with federal, state and local health and regulatory standards and guidelines, as applicable.
• Must possess, at a minimum, a high school diploma or a GED.
• Must be able to work well with peers in a congenial work environment and above all, maintain the utmost compassion and dignity toward the residents and adhere to the Resident Bill of Rights.
• Must adhere to Viva Senior Living’s attendance policies and follow the terms and conditions of employment as set forth in the Employee Handbook.
• Must be able to read, write, speak and understand English.
• Must maintain the highest standards in caring for and servicing the needs of the residents and their family members and loved ones.
• Must adhere to all facility policies and procedures.

• Responsible for achieving maximum occupancy and total revenue potential, generating new prospects, and converting prospects into residents.
• Responsible for coordinating move‑ins and move‑outs of residents.
• Creating “referral” relationships from business partners.
• Answer telephone inquiries, schedule visits, conduct tours and close sales as needed.
• Process all required information necessary to complete a successful move‑in.
• Business development and lead management.
• Maintains or grows occupancy to maximum levels.
• Identifies and develops professional referral sources.
• Ensure that the department operates within budget.
• Complete weekly and monthly reports.
• Schedule and promote special functions, lectures and seminars related to marketing.
• Develop and implement advertising.
• Participate in development of effective sales and marketing plan.
• Participate in new resident orientation and welcoming process.
• Participate in General Orientation Program.
• Manage and appropriately categorize prospects and leads by using Viva’s standards and protocols to establish follow‑up communication.
• Demonstrates solid understanding of Viva Senior Living’s programs.
• Plan and provide an engaging and driven presentation style with the ability to communicate to the prospect the benefits of living in a Viva Community.
• Utilize outstanding interpersonal skills to cultivate family relationships as well as seek to establish new business prospects.
• Maintain a general knowledge of the competition and be able to speak to why Viva is the ultimate choice in Senior Living.
• Work collaboratively with the Executive Director and Regional Marketing Director.
• Maintain detailed lead and prospect information.
• Build your identity in the marketplace as the representative of Viva and be seen as the solution provider in this area of Senior Living.
• Perform other duties as required.

• Must be able to move intermittently throughout the workday.
• Must be able to cope with the mental and emotional stress of the position.
• Must be able to see and hear or use prosthetics that will enable these senses to function adequately to ensure that the requirements of this position can be fully met.
• Must meet the general health requirements set forth by the policies of this facility, which include a medical and physical examination.
• Must be able to relate to and work with the ill, disabled, elderly, emotionally upset, and, at times, agitated residents.
• Must be able to push, pull, move, and/or lift a minimum of 25 pounds to a minimum height of 5 feet and be able to push, pull, move, and/or carry such weight a minimum distance of 50 feet.
• May be necessary to assist in the evacuation of residents during emergency situations.