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Marketing Manager; IN, South Bend

Job in South Bend, St. Joseph County, Indiana, 46626, USA
Listing for: City of South Bend
Full Time position
Listed on 2026-01-20
Job specializations:
  • Education / Teaching
    Digital Marketing
Salary/Wage Range or Industry Benchmark: 66000 - 68000 USD Yearly USD 66000.00 68000.00 YEAR
Job Description & How to Apply Below
Position: Marketing Manager (IN, South Bend)

SALARY: up to $66,000 - $68,000 annually

SCHEDULE:

40hrs/week, 8:00am - 5:00pm every weekday, some weekends required

SUMMARY

The Marketing Manager drives strategic marketing direction and initiatives for South Bend Venues, Parks & Art (SBVPA), shaping the department’s brand presence and community engagement. This position leads campaign development, content strategy, and public relations to amplify impact and visibility.

As a leader and employee of the City of South Bend, you are called upon to serve in a manner that supports Our Core Values:
Excellence, Accountability, Innovation, Inclusion, and Empowerment as you carry out our primary employee expectations:
Champion Values & Organizational Pride, Champion Operational Excellence, Make Sound Decisions, Embrace Coaching and Accountability, Communicate with Excellence, Value Diverse People and Perspectives, Embrace Personal Development, Exhibit a Positive Attitude and Own Your Health, Wellness & Safety.

Key Responsibilities
  • Design and execute comprehensive and creative high-level and/or project-based marketing strategies that elevate the storytelling of South Bend Venues, Parks & Art’s (SBVPA) programs, events, and services.
  • Champion brand consistency across all SBVPA platforms through clear messaging and creative storytelling.
  • Curate and launch innovative campaigns that grow awareness, drive participation, and strengthen community connections.
  • Lead content creation for digital, social, and print channels, ensuring timely and engaging delivery.
  • Analyze market trends and audience insights to inform overall SBVPA strategy and optimize performance.
  • Define target audiences and user profiles to tailor marketing efforts for maximum impact for SBVPA, programs, or events.
  • Manage budgets and performance metrics, providing actionable reports to SBVPA leadership.
  • Serve as a trusted marketing advisor for internal teams and a liaison to external partners.
  • Support special projects and initiatives that align with departmental mission and impact goals.
  • Non-Essential/Marginal Functions

    Perform other duties and assume other responsibilities as apparent or as assigned.

    Education/Qualification
    • Bachelor’s degree in marketing, business, or design and/or equivalent.
    • Minimum three years’ experience in the marketing process.

    To perform this position successfully, an individual must be able to perform each essential duty in a satisfactory manner. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform essential functions. Schedule may vary including nights and weekends, based on departmental needs.

    Knowledge

    Skills and Abilities
    • Graphic design experience and knowledge.
    • Photography/Videography experience.
    • Copyright experience.
    • Working knowledge of local government, a plus.
    • Working knowledge of Adobe Creative Suite:
      Illustrator;
      InDesign;
      Photoshop;
      Canva
    • Working knowledge of web site administrative functions and content management systems
    • Ability to review and negotiate contracts.
    • Ability to communicate with supervisors, peers, or subordinates, providing information by telephone, in written form, e-mail, or in person.
    • Ability to organize, plan, and prioritize work, developing specific goals and plans to accomplish work.
    • Ability to coordinate the work and activities of others — Getting members of a group to work together to accomplish tasks.
    Certificates, License, Registration

    Valid Driver’s license required. Possess or the ability to obtain First Aid/CPR certification within one year from the date of employment.

    Equipment

    Desktop Computer, Laptop Computer, Calculator, Telephone, Copy machine, Fax Machine, Automobile.

    Physical Demands

    The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is frequently required to sit and walk, and talk or hear. The employee is occasionally required to walk, use hands to…

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