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Regional Sales Manager - Northwest

Job in Sonoma, Sonoma County, California, 95476, USA
Listing for: Oneillwine
Full Time position
Listed on 2026-01-24
Job specializations:
  • Sales
    Business Development, Sales Manager
  • Business
    Business Development
Job Description & How to Apply Below

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Regional Sales Manager - Northwest

O’Neill Vintners & Distillers was founded in 2004 with a simple idea from our founder, Jeff O’Neill, that great wines should be enjoyed by all. We believe those wines must be of exceptional quality, centered around our core belief that doing the right thing for our employees, consumers, partners, and the planet is key to a sustainable future. As our family-owned business has grown, so has our belief in business as a force for good.

We are proud to be an industry leader in sustainability and a Certified B Corporation.

We are one of California's largest wineries, with operations in Larkspur, Sonoma, Paso Robles, and Parlier, CA. Our award-winning portfolio of consumer brands includes Line 39, Fit Vine, Harken Chardonnay, Rabble, Charles Woodson’s Intercept, Robert Hall, Allegro Cellars, Ram’s Gate, Substance, ViNO, 209 Gin, and Brandy Lab.

We are seeking an experienced and driven Regional Sales Manager (RSM) for the Northwest United States to join our team. As a key member of our sales organization, you will play a pivotal role in driving growth and fostering strong relationships with distributors, retailers, and customers in the region. This is a unique opportunity to work with a renowned, purpose-driven company that leads the industry in both quality and sustainability.

If you're passionate about sales, excited to work with innovative brands, and eager to contribute to the success of a company with a strong commitment to social and environmental responsibility, we want to hear from you!

The Regional Sales Manager will report to the Vice President of the West Zone and be responsible for driving sales and growth in the Northwest Region. (Washington, Oregon, Idaho, Montana, and Alaska). The RSM will partner with senior-level distributor networks, cultivate strategic account relationships, and lead brand strategy and budget management efforts to maximize revenue, expand market share, and elevate brand visibility.

Additionally, the RSM will collaborate with the Strategic Accounts team to drive execution and foster growth across both on-premise and off-premise channels.

Requirements DUTIES & RESPONSIBILITIES

The following reflects management’s definition of essential functions for this job, but does not restrict the tasks that may be assigned. Management may assign or reassign duties and responsibilities to this job at any time due to reasonable accommodation or other reasons.

  • Lead & develop a team consisting of one Market Manager
  • Responsible for the region/key customer P&L
  • Responsible for executing and evaluating all Strategic Account programs
  • Responsible for proactively analyzing business/brand performance and reporting findings to the VP
  • Own relationships and lead Local Key Account/Customer Meetings
  • Own Wholesaler relationship and management el - VP Wine/EVP/Local customer account teams
  • Lead & prepare monthly and quarterly reviews and utilize O’Neill Scorecards
  • Managing market work – GSMs, surveys, blitzes, account visits/work-withs
  • Execute, measure, and evaluate National & Local programs/initiatives
  • Results-driven:
    Grows share in assigned group of accounts through new distribution and activation of programming
  • Strategic Agility & Planning:
    Plans annual account objectives with marketing, customer, and wholesaler teams
  • Financial Acumen:
    Executing financial strategies of the organization, including pricing and account investment
  • Business Acumen:
    Knowledge expert with the assigned customers
  • Negotiation Skills – using storytelling complemented by price, to sell effectively and overcome internal bias and customer objections
  • Problem-solving:
    Quickly assess, triage, and solve complex issues
  • Insights & Data

    Skills:

    Syndicated, qualitative, other, and using it for storytelling
  • Company and Brand Championship – company-first mentality
  • Presentation skills and commanding presence with groups:
    Expert in presentation skills and messaging of key stories
  • Informing:
    Keeps internal partners informed of critical information
  • Action-oriented:
    Seizes opportunities more than others.
  • Customer-focused:
    Owns relationships with key stakeholders in assigned accounts
  • Owns relationships with key…
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