Senior Hospitality & Event Manager

Overview

The Senior Hospitality and Events Manager leads the safe, profitable, and engaging operation of the Visitor Center, overseeing food and wine experiences, retail, and events. This role provides strategic leadership to drive sales, meet operational goals, and effectively manage and motivate the hospitality team. Responsibilities include monitoring sales, inventory, expenses, and overall operational performance, as well as overseeing private and winery-related events.

This role champions education, elevated guest experiences, and a positive team culture while driving product and service sales. The Senior Hospitality and Events Manager is a strong people leader committed to excellence, safety, sustainability, and quality across all hospitality operations.

• Provides leadership and direction to the hospitality team and offers support in managing the special events team to achieve key business priorities, including consumer acquisition, club memberships, profit generation, and brand promotion.
• Oversees all aspects of staff management, including recruitment, onboarding, training, development, supervision, and performance evaluations.
• Establishes an environment of innovation and collaboration, emphasizing continuous education and positive employee relations to build a customer service-oriented team.
• Actively promotes and recognizes high performance.
• Creates monthly team schedules that comply with wage and hour laws and align with budgetary constraints.
• Organizes regular team meetings to communicate company news, review sales and service goals, conduct safety training, and encourage team feedback.
• Provides day-to-day guidance to ensure the team operates according to approachable luxury standards for elevated customer service, ensuring that all team members understand and adhere to company policies and procedures.
• Proactively addresses and resolves behavioral or performance issues with effective corrective measures.
• Manages the implementation of daily, weekly, and monthly incentives to motivate and reward the team.

• Manages Profit & Loss (P&L) responsibilities, actively engaging in setting and achieving sales and income targets. Implements and monitors the visitor center’s sales performance, tracks and analyzes variances, and provides inputs to future forecasts to align with strategic goals.
• Collaborates with cross-functional teams to generate creative ideas for boosting sales, increasing membership enrollments, and enhancing brand loyalty.
• Manages hospitality inventory, including wine club pickups, ensuring accurate monthly inventory reconciliations of physical stock and conducting daily audits of retail items (retail food, wine, and gift merchandise). Maintains optimal stock levels through regular inventory assessments and timely reordering.
• Partners with the Direct-to-Consumer (DTC) team to develop and implement special events and promotions. Monitors and communicates the calendar of company events and special meetings.
• Stays informed about all vintage releases and communicates necessary updates to the hospitality team, ensuring that offerings are current and accurately represented.
• Develops and distributes training and educational materials about new releases to enhance team knowledge and performance.
• Ensures the hospitality facility is well-maintained and pristine, including the visitor center, retail area, entrance, front walkway, terrace, tour route, and all other areas associated with the hospitality center. Monitors janitorial, building maintenance, and groundskeeping services, as well as the upkeep of fresh plants and flowers.
• Partners with HR to manage the safety protocols for hospitality operations, ensuring compliance and the wellbeing of both team members and visitors.
• Maintains security measures for the winery’s property, products, and facilities in collaboration with HR and the facilities team, establishing security programs and procedures.
• Approaches all operations with a focus on sustainability, considering social, environmental, and economic impacts to promote long term operational success and ethical responsibility.

• Develops and implements…