Tasting Room Manager - Sonoma

Overview

Tasting Room Manager — Full-Time | $25–$30/hour DOE

A highly regarded, family-owned Sonoma winery is seeking a dynamic Tasting Room Manager to oversee daily operations and hospitality for its tasting room. This role is an integral part of the team, responsible for leading a respected tasting program known for its hospitality and guest experience. The ideal candidate will have strong leadership skills, a passion for hospitality, and the ability to thrive in a small, dynamic team, balancing management responsibilities with active on-floor hosting to ensure every guest enjoys an exceptional experience.

• Lead daily tasting room operations to meet revenue goals, grow the wine club, and maintain the highest level of service.
• Oversee daily business functions including opening/closing procedures, cash handling, and reporting.
• Hire, train, supervise, and evaluate staff; foster a positive and collaborative team culture.
• Develop and implement tasting menus and guest experiences.
• Manage staff scheduling, meetings, and communications.
• Ensure POS systems are functioning properly and troubleshoot as needed.
• Provide consistent on-floor management presence to support staff and guests.
• Maintain a clean, welcoming, and orderly tasting environment.
• Conduct inventory management and reconciliation of wine, merchandise, and food items.
• Track and report on sales, incentives, and wine club metrics.
• Collaborate with leadership on sales and membership strategies; represent the winery at industry events as needed.

• Previous tasting room leadership experience preferred (Manager, Assistant Manager, or Lead).
• Strong people management and customer service skills.
• Ability to manage multiple priorities in a fast-paced environment with high attention to detail.
• Weekend, holiday, and event availability required.
• Must be 21 years or older and able to lift 40 lbs.

• $25–$30/hour DOE
• Full-time position with growth opportunities

Please submit your resume and a cover letter detailing your relevant experience and why you are a strong fit for this role.