Marketing Coordinator

About the role

• Marketing Management and Optimization:
  Support in managing our website’s content. Optimize SEO, conduct regular updates to ensure the website aligns with evolving business objectives.
• Content Marketing:
  Support the creation, edition, updates, and distribution of marketing material, including website content, newsletters, press releases, blog posts, Linked In posts, and other social sites to drive traffic, create awareness, and grow demand with the target audience. Closely work with our external agencies for PR and trade shows.
• Data Analysis:
  Track, measure, analyze, and report on the effectiveness of demand creation campaigns and their impact on the pipeline, making recommendations for future programs and investments using Hubspot.
• Strategic Planning:
  Execute a data‑driven marketing strategy (predominantly Retail) portfolio of integrated campaigns and programs that include a blend of inbound and outbound activities, including email, SEO, PPC, display ads, social media, and online events.
• Event Management:
  Plan and execute events, conferences, and webinars to showcase Topsort’s expertise and solutions.
• Continuous Improvement:
  Evaluate the current go-to-market process to identify improvement opportunities. Propose and implement solutions to streamline workflows, and improve effectiveness of our marketing strategies. Conduct research on competitors' marketing activities to stay ahead in new tendencies.

We’re open to candidates who don’t check every box but show strong potential.

• 3+ years of experience in digital marketing, content marketing, SEO, SEM, and Social Media Marketing (paid and organic). Start‑up experience is a plus!
• Bachelor’s degree in Marketing, Computer Science, or any other related fields.
• Experience working closely with sales development teams, able to represent marketing effectively while delivering supporting content and tools to enable.
• Excellent verbal, written, presentation, and analytical skills with an entrepreneurial approach.
• Ability to work independently while also contributing as a team player; willing to experiment with new ideas, concepts, tools, and approaches to marketing and business development using outcome‑based metrics to demonstrate success.

• Deep dive into details
  :
  Professionals who are not content with superficial answers and dive deeply into the details to uncover root causes and optimal solutions.
• Team first
  : A low need for individual recognition, always prioritizing collective results over personal credit.
• You thrive with ambiguity
  :
  Exceptional ability to tackle open‑ended problems in unstructured environments, turning chaos into structured innovation.
• Adaptability
  :
  Willingness to learn, mentor, lead, and follow as the situation demands, fostering growth at all levels.
• Urgency
  : A disproportionate sense of urgency in execution, while keeping scalability and the creation of replicable processes in mind to ensure long‑term success.
• Curiosity
  :
  Genuinely curious individuals who can quickly learn difficult concepts and apply them effectively.

We are proud to be an equal opportunity employer and to foster a workplace where diversity is valued and celebrated. We believe that diverse perspectives and experiences strengthen our teams and drive better outcomes. We respect and value any race, religion, color, national origin, ancestry, caste, gender, gender identity or expression, sexual orientation, age, disability, medical condition, pregnancy, genetic information, marital status, or military service.