Social Media Content Creator

Job Location -Social Media Content Creator

Work Location:

Remote
Duration- 09 Month+ Contract

Work Schedule:

M-F / 35 hrs. per week

Summary
We are searching for a motivated self-starter with a passion for producing engaging video and static content for social media platforms like Tik Tok and Instagram for two of our Frozen brands. The ideal candidate loves, and is confident, being in front of or behind the camera, savvy in graphic design for the digital space, hyper-creative, has a passion for, and knows how to spot, online trends, loves the food and pizza/snacking industry, and is fired up about pioneering new creative tactics to drive engagement with Gen-Z and millennial consumers.

PRIMARY RESPONSIBILITIES:
• Social Listening:
Perform listening across channels to identify relevant trends and opportunities for content that allows the brands to drive engagement and relevancy.

• Develop and Pitch Creative Ideas: Generate and present innovative concepts for both static design and lo-fi lifestyle video content to be published on Tik Tok and Instagram that ladder back to brands’ strategy.

• End-to-End Content Creation:
Design, produce, edit, and write post copy for all social content across Tik Tok and Instagram. Some content will be adapted for use in paid media campaigns, so an understanding of creative best practices for paid social is a plus.

• Perform On-Camera: Serve as on-camera talent as needed, bringing energy and engagement to each piece of content.
• Analyze and Optimize Performance: Track content performance metrics and share continuous optimization strategies to drive growth in engagements, reach, followers, etc.

• Trend-Savvy: Keep up to date with the latest trends and formats in short-form content to maintain relevance and audience appeal.

• Collaboration: Bring social-led ideas and continuously collaborate closely with the social media strategist and community manager on execution.

REQUIRED EDUCATION AND EXPERIENCE:

• Bachelor’s Degree preferred, not required.

• Minimum of 2-3 years’ experience in content creation and/or social media management representing a brand or organization.

• Strong content creation skills that are distinctive and reflect the brand’s strategy and voice.

• Demonstrated ability to think creatively and have a strong understanding of culture.

• Proficiency with Adobe Photoshop, Illustrator, Canva Pro, InShot, Cap Cut, social media platforms – Instagram, Tik Tok and video editing knowledge required.

• Exceptional understanding of the social media landscape, including Instagram and Tik Tok.

• Ability to synthesize data to identify insights to inform creative content and opportunities.

• Exceptional communication (written and oral) skills.

• Fluency in Spanish is a bonus, but not required.

APOLIS
2024