Director Enrollment Operations

Overview

Job Title: Director Enrollment Operations

The Director of Enrollment Operations for the School of Nursing and Health Professions (SONHP) in concert with the School leadership has the primary role of developing, leading and managing the School’s graduate marketing, recruitment, and admissions operations and matriculation processes. The Director reports directly to the Senior Associate Dean and is an Executive Team member. The Director leads a team charged with providing essential marketing, recruitment and admissions infrastructure for existing and new graduate programs, as well as collaborates with university leaders in Strategic Enrollment Management and the Office of Marketing Communications to build out and execute robust, customized marketing and recruitment communication strategies and admission processes that drive and achieve graduate enrollment growth.

The Director will also oversee and perform quality control, continuous quality improvement, and is responsible for establishing, tracking, and fulfilling marking, recruitment and admissions goals. The Director will supervise a team of staff members who focus on marketing, recruitment, communications and admissions. The Director provides enrollment leadership and guidance to Program Directors of the SONHP’s graduate programs and directly supervises the development and implementation of innovative, effective marketing, recruitment, admissions, and yield efforts, strategies, and events.

This position works with the associate deans, faculty program directors, and staff leaders to identify, recruit, admit, and yield high quality prospective students to SONHP. The Director shall be well-versed in Slate as an enterprise system, manage its data integrity, and analyze data for informed decision making. Further, the Director shall oversee the development and maintenance of effective communications and publications through hard-copy collateral, website, emails, and social media.

Within the University and to the external community, the Director is a representative and advocate for the SONHP’s graduate programs. The Director will be a motivating presence with an open communication style, expertise in problem solving, innovative and strategic idea development, and demonstrated persistence in accomplishing goals. The preferred candidate will have excellent leadership/management experience, a strong understanding of graduate admissions standards and processes, and highly developed analytical skills.

In addition, they must exhibit superior interpersonal skills and professionalism throughout daily interactions and communications with prospective students, including interviews, phone calls, emails, and information sessions. The Director must demonstrate an ability to work independently as well as collaboratively with team members, faculty, students, alumni, administrators, and staff and serve as a liaison with prospective students. This position requires a flexible work schedule that will accommodate recruitment travel.

Evening and weekend work may be required.

• Develops annual data driven, strategic annual enrollment goals in partnership with the Dean, Senior Associate Dean, Associate Deans, Program Directors and other Key Stakeholders

• Develops, implements, and oversees effective strategies for the graduate enrollment funnel to meet the graduate enrollment goals of the SONHP.

• Responsible for the development of a strategic plan that identifies key performance indicators for the graduate enrollment funnel ensuring that enrollment efforts are aligned with institutional goals and are effectively communicated internally.

• Maintains current knowledge of admissions and recruitment trends by participating in national professional events and organizations. Draws from best practices and emerging strategies in admissions and recruitment from higher education as well as develops or applies innovations in this area that can be drawn from other fields or disciplines.

• Ensures the creation of an annual marketing communications and recruitment plan, marketing and recruitment calendar, and executes a comprehensive array of…