Digital Marketing Manager

We are looking for a Digital Marketing Manager to lead our digital strategy and shape how we connect with our customers. In this role, you aren’t just selling a service; you are promoting a vital resource.

You will take full ownership of our entire digital ecosystem, from our website to our social media channels, ensuring our brand stays impactful and relevant.

As our digital lead, you will manage the day‑to‑day execution of campaigns and projects, ensuring every initiative is delivered on time and within budget.

You will also work closely with the Campaign Marketing Manager to launch high‑impact behavioural change campaigns while ensuring that all digital content is accessible to every customer.

If you are a proactive manager who enjoys taking ownership of a brand's online presence, we want to hear from you.

• Plan, develop and implement strategies that drive digital engagement, both internally and externally, to improve staff & customer satisfaction.
• Use available metrics to measure the success of marketing campaigns, identifying areas for improvement.
• Manage the social media strategy across all channels (e.g. Facebook, Twitter, Instagram, Linked In).
• Create email campaigns to target key customers, optimising open rates and CTRs.
• Constantly review the design, UX, traffic, and content of the website estate and identify areas for improvement.
• Work with internal stakeholders to create new digital products that help to deliver on the engagement strategy.
• Create paid campaigns on social media platforms.
• Maintain consistent brand messaging and brand adoption throughout all platforms.
• Keep up to date on the latest digital trends and be a go‑to expert for the business.
• Confidently liaise with engagement consultants, designers, photographers, videographers and other contractors to achieve desired outcomes.
• Be part of the Communications out‑of‑hours on‑call rota, responding to media enquiries and assisting during emergency incidents.

• Demonstrable experience in a similar marketing role, ideally within a regulated utility, environmental, or public service sector.
• Experience in creating, delivering and optimising digital marketing campaigns through all channels.
• Experience in Omnichannel strategy, CMS, data analytics (GA4), SEO & SEM.
• Experience in email marketing, copy writing, lead generation, project management, accessibility standards and crisis communications.

• Excellent Stakeholder pension scheme, up to 10% employer contribution.
• 5 weeks holiday plus bank holidays per annum, increasing to 6 weeks with length of service.
• Flexible annual leave policy to buy or sell holiday leave.
• Paid volunteering days.
• Cycle to work scheme.
• Health cash plan.
• Life assurance.
• Well‑being related benefits.

£42,000 to £46,000 p.a. (dependent on experience)

• To apply for this position, please submit your CV on our careers website.
• It is necessary for you to have the legal right to work in the UK when you begin employment with the Company.
• Additionally, as part of the employment offer, you will need to pass background, identity, and employment referencing checks.

We want to be the water company people want to be supplied by and want to work for. We know the communities we serve are diverse. We recognise that creativity comes from diversity, not similarity. That’s why we are enthusiastic about creating inclusion across age, race, gender, ethnicity, religion and identity. You will experience our dedication to equal opportunities and fair treatment for all through your recruitment, employment and career progression.

• Seniority level:
  Mid‑Senior level
• Employment type:
  
  Full‑time
• Job function:
  Marketing and Sales
• Industry: Utilities