Digital Marketing and E-Commerce Specialist Job Smyrna area,Tennessee USA,Marketing / Advertising / PR

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Wearwell is a global industry leader in the anti-fatigue matting market.

Our team members are more than just another number – they are family.

As our business grows, so must we.

We are seeking a Digital Marketing and E-Commerce Specialist to join our team!

Incumbent is responsible for developing and implementing effective digital marketing and ecommerce strategies to drive brand awareness, monitor online traffic, and support lead generation and ecommerce conversions.

This is a hybrid role/working environment (2 days virtual/WFH).

Pay Range: $77,000 to $86,000

Responsibilities

Manage and maintain the company’s websites and e‑commerce platform in coordination with internal team and third‑party web development team.

Actively prioritize website enhancement requests and seek opportunities to build effectively for scale based on best practices.

Manage, maintain, and enhance website features and functions; actively contributing to new website design and launch activities.

Responsible for e‑commerce store management, marketing, merchandising and catalog management.

Support corporate email marketing programs and expand e‑commerce email marketing campaigns.

Develop and edit marketing copy, promotions, blogs, and materials related to e‑commerce marketing and promotion.

Responsible for the delivery of SEO‑related tasks and deliverables, tracking and reporting.

Manage digital marketing efforts related to Paid Search, Paid Social, CPC programs, Organic Search and SEO, ABM, Buyer Reviews, Loyalty programs, etc.

Deliver weekly digital campaign performance reports to business owners.

Proactively collaborate with internal stakeholders leveraging all technologies within the organization.

Keep pace with industry trends and developments. Make recommendations accordingly.

Position may require occasional overnight travel.

React positively to change and perform other duties as requested.

Qualifications

2+ years’ experience supporting and executing digital marketing and e‑commerce programs.
Bachelor’s degree and/or equivalent education, training, and job‑related experience.
Knowledgeable of e‑commerce operations and processes, catalog management, merchandising, e‑commerce email marketing, and lead generation and nurturing.
Experience using e‑commerce software and using email marketing systems, content management systems, CRM systems (Salesforce) for delivering and managing marketing campaigns.
Working knowledge of Adobe Creative Suite tools.
Experience using standard Google digital marketing tools, GA4, Google Ads, Search Console, Merchant Center, Tag Manager etc.
Able to troubleshoot website and webpage problems and suggest remedies.
Demonstrate a record of successfully working as a team, leveraging in‑house experts as well as partnering with external agencies.
Good analytical and critical thinking skills.
Proficiency with Microsoft Office Suite (Word, Excel, and PowerPoint).
Effective verbal and written communication skills.
Demonstrate initiative, professionalism, and integrity.
Participate in video calls/team meetings via web camera.
Reliable attendance is necessary.

Benefits

Competitive pay and time off - 80 hours vacation in your first year!
Comprehensive Medical Dental and Vision Plans – including Prescription Drug Coverage
Next Day Pay through Payactiv
401(k) Retirement Plans with generous company match!
Tuition Reimbursement
Student Loan Repayment assistance
Basic Life Insurance and AD&D
Long‑term Disability coverage
Referral Rewards
Discounts programs and optional supplemental plans
A business casual work environmentli>
A company culture founded on integrity, accountability, and respect.

Certain state laws require the posting of the potential salary range for advertised jobs.

Individual base pay is determined based on a variety of elements including market data, experience, skills, and internal equity.

We Support a Drug‑Free Workplace/EEO

Offers of employment are contingent upon the candidate passing a post‑offer pre‑employment drug screen and satisfactory background investigation.

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