Marketing and Enablement Manager

Overview

Slingco America, Inc., a global leader in high-quality installation tools for the Utility, Oil & Gas, and Renewables industries, is seeking a Marketing and Enablement Manager.

• Build and manage a centralized sales enablement library (sales collateral, case studies, presentations, battle cards, proposal templates) and keep content accurate and consistent.
• Lead sales readiness for product launches by creating go-to-market toolkits, training materials, and launch collateral, and coordinating internal kickoff activities.
• Own Zoho CRM administration—ensuring clean data, optimized lead routing, dashboards/reporting, and ongoing system improvements.
• Oversee the lead management process from marketing handoff through sales acceptance, including SLAs for response time, follow-up cadence, and qualification standards.
• Plan and execute major trade shows and industry events, including logistics, collateral, vendor coordination, budget management, and ROI reporting.

• Strong understanding of B2B sales cycles, buyer journeys, and sales enablement best practices.
• Highly organized project manager with the ability to manage multiple priorities and deadlines.
• Analytical and comfortable using CRM and funnel metrics to identify insights and improve performance.
• Strong communicator who can turn complex information into clear, actionable sales tools and training resources.
• Collaborative, proactive teammate who thrives working cross-functionally with Sales, Marketing, and Analytics.

• High-impact role aligning Sales and Marketing to improve execution and revenue outcomes
• Ownership of enablement strategy, CRM operations, product launch readiness, and event performance
• Cross-functional exposure and partnership with Sales leadership and Marketing teams
• Travel opportunities to key industry events (approx. 20–30%)
• Pay: $80,000 to $95,000 per year based on experience | Health Insurance / 401k / PTO

Slingco is an award-winning global supplier of high-quality tools and accessories for the installation and handling of cable with 40+ years of heritage. We design and test everything to the highest standards because there’s no room for error.