Marketing Manager - Foodservice

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The position summary states the general nature and purpose of the job. Overall accountabilities are defined in this section.

Smithfield Culinary is seeking a Marketing Manager - Food service to lead brand and sales-driven marketing plans that support annual growth goals. You ll manage brand materials and execute national/local marketing programs, events, and activations, collaborating with internal teams, external partners, and food service sales organizations.

Reporting to the Food service Marketing Director, you ll need to be a charismatic, results-driven marketer who excels in all areas of product marketing. The ideal candidate is a relationship builder, able to translate marketing metrics into valuable business drivers for Sales and Distributors. This role requires clear, persuasive communication and strategic thinking.

The below statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. May perform other duties as assigned.

• Works with leadership and agency partners to develop the annual marketing plan and create sales tools (imagery, videos, sell sheets, POS). Collaborates with cross-functional teams to ensure accurate, consistent product information and reduce errors. Analyzes market trends, consumer insights, and purchase behaviors to recommend strategic adjustments, while developing category strategies to meet business goals.

• Leads legal approval of materials and customized sales presentations. Drives strategic initiatives in meetings with Business Management and Sales. Enhances understanding of P&L and its impact on marketing, while attending customer presentations to foster a customer-focused approach.

• Manages agency relationships and supports internal/external presentations. Identifies and manages potential partnerships to support brand growth.

• Develops and executes the annual marketing plan, ensuring consistent brand messaging across all channels. Drives agency performance and provides feedback on creative, optimizing plans as needed.

• Leads product development process with brand strategy team; identifying target audience, highlighting key insights, creating product proposition, and assessing market potential. Leads creative exploration exercises to drive brainstorming and white space discussion based on insights for brand and categories. Partners with innovation team to bring viable new products to market, as well as to optimize/renovate existing products as needed.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals to perform the essential functions.

• Bachelor s Degree from an accredited four-year college or university in Marketing or related field and 5+ years relevant experience; or equivalent combination of education and experience, required.
• 2+ years of demonstrated experience in team management/development or project leadership required.
• B-B marketing experience with a food manufacturer or agency.
• Direct experience or high-level knowledge in the food service industry preferred.
• Understanding of brand & associated product management disciplines, key marketing strategies, media, and selling dynamics.
• Familiar with Power BI, SAP, and PMDM.
• Proficiency in Microsoft Office…