Digital Commerce & MarTech Manager

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A great job—and a great future—awaits you at Smithfield Foods. We are an American food company with a leading position in packaged meats and fresh pork products. We’re looking for motivated people who want to join our team and grow lasting and meaningful careers with us.
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Digital Commerce & Marketing Manager

As the Digital Commerce & Marketing Manager, you’ll collaborate closely with brand marketing to redefine customer engagement strategies across the digital landscape. In this pivotal role, you’ll translate brand objectives into innovative digital solutions, driving business growth while ensuring a seamless user experience across our portfolio of brands. With your expertise in eCommerce, digital marketing, and brand technology, you will have the opportunity to make a lasting impact and help shape the future of our digital commerce strategy.

This position offers a unique chance to lead and innovate in a fast‑paced, forward‑thinking environment.

• Digital Commerce Strategy: Lead eCommerce, social commerce, and shoppable media efforts to drive shopper conversion.
• Retail Innovation &
  
  Collaboration:
  
  Introduce new technologies to retail partners in partnership with packaging teams and agencies.
• Performance & Digital Marketing Optimization:
  • Set metrics, guidelines, and multi‑channel strategies to meet business objectives.
  • Enhance product content, SEO, and eCommerce paid search.
• Marketing Technology & Compliance: Deploy new tools while ensuring security, legal compliance, and user adoption.
• Budget & Partnership Management: Oversee multi‑million‑dollar budgets, contracts, and vendor relationships.
• Customer Engagement & Promotions: Support email marketing, customer segmentation, and marketing journey strategies.
• Cross‑Team Collaboration & Systems Integration: Strengthen internal and external partnerships while driving improvements.
• User Experience & Best Practices: Ensure seamless functionality through interface design and documentation.
• Leadership: Drives a positive employee experience through leadership by way of employee development and coaching.

• Education & Experience: Bachelor’s Degree from an accredited four‑year college or university in Marketing, Digital Marketing, Business Management, Information Technology or related field and 5+ years of relevant experience in eCommerce / Digital Marketing, or equivalent combination of education and experience, required.
• Leadership
  
  Experience:
  
  2+ years of demonstrated experience in team management/development or project leadership.
• Strategic Problem Solver: With leadership experience in driving team solutions.
• Expertise in eCommerce & digital marketing: SEO, Content, Social, Web, API.
• Strong Financial Acumen: With knowledge of profit drivers and revenue analysis.
• Technical Proficiency: In system optimization and IT solutions (PIM, DAM, CRM, CMS).
• Excellent Communicator: Fostering collaboration in cross‑functional teams.
• Proficient in Microsoft Suite: Word, Excel, PowerPoint, Outlook.

• Innovative Thinker: With a passion for defining strategy and launching pilot programs.
• Flexible and Adaptable: In fast‑paced, evolving environments.
• Team‑Oriented: With a respectful and approachable attitude that fosters a collaborative work environment.
• Willingness to Travel: Up to 25%.

Relocation Package Available:
Yes

Smithfield is an equal opportunity employer committed to workplace diversity. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, gender identity, protected veterans status, status as a disabled individual or any other protected group status or non‑job characteristic as directed by law.

If you are an individual with a disability and would like to request a reasonable accommodation for any part of the employment selection process, please call us at 757‑357‑1595.