Senior Channel Marketing Manager

As an Owned Marketing .com lead
, you will be aligned to  (web/landing pages) within Channel Marketing area and will use customer insights, channel best practices and test and learn results to improve our communications and deliver a more robust experience that drives business results and enables a flawless customer experience. You will be a member of a team responsible for coordinating and supporting marketing campaigns and Owned Channel initiatives.

This requires a self-starter with attention to detail as well as strong collaboration, communication, and problem-solving skills. The ideal candidate will have prior marketing communications and/or agency experience.

• Experience leading .com strategy, development, execution and analysis, including being a champion of standard processes, defining the targeting and test plan strategy, coordinating with execution partners, and pulling results from dashboards to determine campaign effectiveness.
• Experience managing websites and landing pages to communicate product offerings aligned to a marketing strategy and brief
• Ability to collaborate with user experience (UX) copywriters and designers, as well as cross channel marketing partners
• Ability to see the 'storyline' in data and use data to make strategic recommendations and drive a channel learning agenda
• Experience working in a fast-paced, highly matrixed environment with multiple priorities, ability to meet deadlines and manage risks
• Demonstrated ability to confidently interact with and influence senior leaders and peers
• Diligent problem solver who provides clear direction and maintains clear communication with others about the work and results
• Passion for being customer focused
• Demonstrated innovative thinking and smart risk taking

• Bachelors or equivalent with 8+ years of experience in marketing, advertising and/or marketing communications.
• Bachelor’s Degree
• Experience working with data & analytics teams and technology teams to build and launch new capabilities to test and deploy communications
• Excellent PowerPoint, Excel, Outlook, Word skills required. Prior experience with JIRA and Adobe suite a plus.
• Knowledge of Financial Service Industry and our Products and Services preferred
• Ability to thrive in a fast-paced environment and are easily adaptable to change
• Business/Technical Knowledge:
  Applies advanced knowledge of concepts, theories, and practices of professional/technical discipline. If people manager:
  Detailed knowledge of work performed by team.
• Business Contribution/Impact:
  Leads projects/work activities with functional/divisional impact. If people manager:
  Makes business decisions that typically have immediate impact on multiple work/project groups.
• Problem Solving:
  Solves a variety of problems, typically of complex scope with minimal reference to established policies and procedures.
• Analysis:
  Provides complex analysis and advice to division/functional management.
• Decision Making/Autonomy:
  Makes decisions based on theory or concepts when solving problems of highly complex or technical nature.
• Interpersonal Contact:
  Is involved in matters which involves the exchange of non-routine information. Requires the use of common courtesy, tact, and discretion to maintain cooperative associations. May involve the use of technical language.

Drive Owned marketing initiatives for the Fidelity Wealth Management marketing team. These initiatives will include content, promotional and service communications across owned channels. As a member of the Channel Marketing team, they will inform channel strategy, manage creative, and implement owned channels while staying focused on customer experience, brand alignment, efficiency, quality and driving business results.

• Proven experience implementing Owned marketing campaigns– with specific emphasis
• Outstanding project/program management, and problem-solving capabilities, with the ability to handle multiple initiatives at once
• Deep understanding of web metrics; ability to identify strategies to accelerate KPIs
• A/B testing experience; including building out testing strategy and ability to…