Brand Ambassador Social Media Specialist

Benefits

• 401(k) matching
• Dental insurance
• Free uniforms
• Health insurance

The Brand Ambassador & Social Media Specialist is responsible for representing / promoting the company’s brand and offerings in the market as well as on-line via social media while also supporting internal sales initiatives. This role combines internal and external brand promotion with digital marketing and sales support activities. The position serves as a key liaison between potential clientele and sales by creating engaging social media content and assisting in the development of monthly promotional specials to support sales efforts.

The role is hands-on, collaborative, and highly visible.

• Represent the company professionally at the occasional promotional event, trade show, customer visit, and/or community or industry function.
• Act as a brand representative by communicating approved messaging, values, and product offerings in a positive and consistent and confident manner.
• Create, schedule, and manage content for the company’s social media platforms (e.g., Linked In, Instagram, Facebook), in alignment with brand guidelines.
• Develop original social media content, including graphics, captions, short-form videos, and promotional posts.
• Monitor social media engagement and provide basic performance insights and recommendations to management.
• Collaborate with the sales department to develop monthly promotional specials, campaigns, or featured products for use in sales outreach.
• Assist in preparing promotional materials, product highlights, and talking points to support sales initiatives.
• Gather market feedback from customers, prospects, and events, and communicate insights to marketing and sales leadership.
• Maintain brand consistency across all public-facing and internal promotional efforts.
• Comply with all company policies, safety guidelines, and applicable laws.

• High school diploma or equivalent required; associate or bachelor’s degree in marketing, communications, or a related field preferred.
• 1–3 years of experience in brand promotion, marketing, social media management, or a related role preferred.
• Strong written and verbal communication skills.
• Experience using social media platforms for business purposes.
• Basic understanding of marketing principles and promotional campaigns.
• Creative, organized, and able to manage multiple priorities.
• Proficient with common office and digital tools (e.g., email, basic design tools, scheduling platforms).
• Ability to work flexible hours, including occasional evenings or weekends for events.

Combination of office and field/event-based work.

Ability to stand for extended periods during events and lift promotional materials (up to approximately 25 lbs.).

Travel within Rhode Island and nearby areas may be required.