Trade Marketing Manager

Join to apply for the Trade Marketing Manager role at Vestacy

Vestacy is a standalone company (carved out from Reckitt) with a clear purpose:
to transform houses into homes
. We’re home to some of the world’s most trusted brands (Air Wick, Calgon, Cillit Bang, and Mortein) helping millions of people care for the spaces they live in every day.

Backed by Advent, a leading global private equity firm, we have the freedom to think big and move fast. With almost 3,000 colleagues across 20+ countries, we see every person as a Founder, empowered to make bold decisions and shape what’s next.

We care for our company the way you care for your own home: with energy, passion, and pride. Here, you’ll find space to grow, opportunities sprot each other, and the support to thrive.

Elevate your career with Recklemek by stepping into the role of Trade Marketing Manager. This pivotal position calls for a forward-thinking individual ready to shape and invigorate how our portfolio of revered brands comes alive across sales channels. You will be the architect of our channel strategy, inspiring a dedicated team focused on driving growth. Seamlessly blending relationship management with strategic innovation, this role empowers you to have a tangible verdadeira impact.

As a key member of our commercial team, you will be responsible for analysis, strategy, best practices, 4

Ps monitoring/follow‑up, new product introductions, and planning at a category level across a customer group.

• Gather and understand Consumer and Channel/Customer insights through research. Use data gathered through research/analysis to develop category 4
  
  Ps strategy for Customer implementation
• Develop and understand Global and Local Category best practices and transfer knowledge to Sales for implementation.iret Transfer Local Category success to Global Teams
• Develop Channel strategy for optimal product assortment and placement utilizing store shelf space more efficiently, satisfying consumer needs and eliminating stock‑outs in accordance with category success models
• Recommend efficient and effective pricing and promotion strategies in accordance with category success models
• Lead annual category 4
  
  Ps planning and review process by understanding business objectives and translating them into a 4
  
  Ps roadmap for Sales execution, 4
  
  Ps gap analysis and development of specific plans for corrective action
• Champion NPD market entry and execution, including tracking and analysing 4
  
  Ps in‑market implementation
• Develop and present Market/Consumer/Category trends to key Customers and understand competitors’ 4P strategy
• Use پانی data sources to understand market trends, competition, customer strategy, and brand strategy
• Develop trade spend guidelines, perform top‑line allocations, review and authorise field trade spend
• Help develop national and/or local account‑specific promotional programs/key events
• Help with the demand planning of products

• Degree calibre with Sales or Trade Marketing background, strong category management experience within FMCG
• Demonstrable commercial acumen and good understanding of the Customer Management Process
• Ability to analyse large volumes of complex information, interpret this and use it to construct straightforward plans
• Confident in communicating and influencing at all levels of the organisation, with a desire and ambition to succeed
• Strong knowledge of Syndicatedour Data (Nielsen/IRI, Spectra, Panel Data) with advanced Excel and technology skills

Consumer Insights;
Shopper Insights;
Customer Insights;
Category Analysis;
Collaboration and partnership skills;
Influencing, Consultative Selling, Customer strategy;
Channel strategy;
Sales strategy development;
Perform product planning;
Business acumen; financial acumen; commercial acumen;
Sales negotiation; P&L Management;
Strategy execution;
Operational Excellence;
Key Account Management;
Account Management;
Field sales;
Field sales management;
Ecommerce;
Analysing sales and Ecommerce data;
Pharmaceutical Sales;
Trade Marketing;
Digital activation to HCPs;
Leadership skills.

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