Account Development Representative

As an Account Development Representative (ADR) at Burwell, you’ll take the lead in building how we generate and qualify new business across all divisions, including Equipment Sales, Rentals, Service, Parts, and Engineered Solutions. You’ll manage inbound leads, prospect new accounts, and set up qualified meetings, serving as the first point of contact for future customers. This is a pioneering role where you’ll help shape the structure, strategy, and tools behind our account development efforts.

You’ll work closely with Marketing, Sales, and Product to align outreach with content and support the early stages of the customer journey. If you’re proactive, organized, and motivated to build something meaningful in a growing company, we want to hear from you!

At Burwell Material Handling, we’re all about people — our team, our customers, and the communities we serve. What started as C & B Material Handling has grown into Burwell because of the people behind it. Every employee, every connection, and every customer relationship helped shape who we are today. We’ve built our reputation by delivering reliable equipment solutions, automation systems, and industrial sales and rentals with a personal touch—and we’re proud of the team that makes it all happen.

We’re growing, and we’re looking for forward‑thinking, motivated teammates who want to help build something meaningful—where your contributions count, and your voice is heard.

As an Account Development Representative (ADR) at Burwell, you’ll take the lead in building how we generate and qualify new business across all divisions, including Equipment Sales, Rentals, Service, Parts, and Engineered Solutions. You’ll manage inbound leads, prospect new accounts, and set up qualified meetings, serving as the first point of contact for future customers. This is a pioneering role where you’ll help shape the structure, strategy, and tools behind our account development efforts.

You’ll work closely with Marketing, Sales, and Product to align outreach with content and support the early stages of the customer journey. If you’re proactive, organized, and motivated to build something meaningful in a growing company, we want to hear from you!

• Qualify & Respond to Leads:
  Promptly follow up with inbound marketing leads via phone, email, and Linked In. Ask targeted questions, identify needs, and assess fit for a sales handoff.
• Outbound Prospecting:
  Research and cold‑call companies using platforms like Zoom Info, Dodge Reports, and Linked In Sales Navigator. Build and manage a strong outbound lead pipeline.
• Set Appointments:
  Schedule discovery calls or meetings for the appropriate sales rep once leads meet criteria. Provide clear handoffs with full context and notes.
• Nurture Relationships:
  Serve as the first impression for Burwell. Build rapport with prospects and keep in touch with warm leads by offering relevant content and timely follow‑ups.
• Manage CRM Activity:
  Track all outreach in Microsoft Dynamics, update records with notes and next steps, and use tools like reminders and sequences to stay organized.
• Hit Activity Targets:
  Meet or exceed outreach goals. Monitor conversion metrics and share insights weekly with Marketing and Sales leadership.
• Collaborate & Improve:
  Partner with Marketing to align campaigns with outreach. Suggest messaging, content needs, and process improvements based on feedback from the field.
• Build the Process:
  Help define our inside sales playbook. Test new approaches, document what works, and support scaling the ADR function.
• Learn the Product:
  Gain working knowledge of our full suite of products—from capital equipment to service contracts—so you can confidently speak with prospects and connect them to the right resources.
• This position may include additional duties that align with the overall scope of the role and contribute to the continued success of the department. These tasks are designed to support evolving business needs and provide opportunities for skill development and professional growth.

• B2B Sales
  
  Experience:
  
  1+ year in a sales or business development role with a…