Content Marketing Specialist

Job Overview

We’re looking for a passionate communicator, creative storyteller, and strategic thinker who can turn ideas into content that grabs attention, builds trust, and drives growth. From social posts and emails to blogs, videos, and ad campaigns — you’ll craft content that connects with both B2B and B2C audiences while boosting our brand presence. This role is integral in representing our brands to accelerate company growth and customer acquisition.

• A big vision and a growing team in several lines of business with diverse backgrounds
• An open mind for new ideas and methodologies
• Complex and difficult problems to solve
• Open, fun office environment that helps foster collaboration and innovation

• Build and run content and social campaigns that engage and convert
• Create smart, scroll-stopping content across web, email, and social platform
• Support B2B and B2C social media strategy, content, and community engagement
• Support paid ads with creative ideas that maximize reach and ROI
• Spot what’s not working and turn it around with smart product and brand action plans
• Dig into audience data to uncover insights and spark new engagement strategies
• Stay on top of trends to keep our brands fresh and competitive
• Analyze performance, uncover insights, and adjust to keep campaigns sharp

• 3+ years in content marketing, social media, or digital strategy
• A bachelor’s degree in marketing, communications, or related field
• Passion for and previous experience with creating short-form vertical video – specifically for Reels, Tik Tok, and You Tube Shorts
• Prior content marketing experience and a mix of creativity and data savvy – you can write, edit, and measure results
• Strong organizational skills and the drive to thrive on a dynamic, collaborative team
• Comfort level working in a fast-paced environment both independently and with a team
• Willingness to receive feedback and use it to grow as a member of our marketing team

• Energize your day with coffee, tea, juice, or soda. It’s all on the house!
• Walk through our Talladega Tunnel or take a ride down the slide to grab a bite from our snack bar
• Enjoy a lakeside lunch on our patio or grill some food in our outdoor kitchen
• Take a break while practicing your golf skills in one of our virtual golf simulators. If golf isn’t your thing, play a game of pool, shuffleboard, or foosball!