Sr Manager Direct Mail Acquisition

Overview

At First PREMIER Bank and PREMIER Bankcard, we've created a culture that emphasizes personal success, respect, health, and wellness, fun and giving back. This is an environment where you will be rewarded, valued, and celebrated for your hard work. We offer a robust and expanded package of health benefits, incentives, paid time off and growth and career advancement opportunities. We celebrate our employees and show our appreciation with private concerts, outdoor bashes, cash and car giveaways and more!

See some of our epic celebrations and employee recognitions. Considered one of the nation's strongest financial organizations, we've achieved our success by embodying the views and values of The PREMIER Way. From our CEOs to the newest hires, we all follow these shared views and values to guide us on how to treat our customers, co-workers and communities. The PREMIER Way also serves as a roadmap on how to be successful inside and outside of the workplace.

We believe in investing in our employees, their families and our communities.

Location:

Sioux Falls, SD

Company: PREMIER Bankcard

Manage all aspects of Marketing's offline and direct mail marketing channels for the organization, including sourcing of records, targeting and processing of data, and production of offline marketing material. Implement strategy, budget and goals as dictated by AVP, Acquisition. Work closely with the product, strategy and creative teams to ensure consistent messaging across channel. Responsible for planning, forecasting and expense management.

Manage the credit bureau relationships and strive to identify new Prescreened populations to propose for testing.

Essential duties and responsibilities include the following. Other duties may be assigned.

• Manage a team of production staff responsible for day-to-day offline operations. Ensure that production and signoffs are completed in a timely manner.
• Responsible for achieving direct mail acquisition goals, including customer activation, new account growth, cost to book effectiveness and overall production efficiency
• Works closely with peers on the acquisition team to ensure direct mail campaigns integrate with overall creative campaigns, landing pages and halo marketing efforts (email, text, etc.)
• Adhere to deadlines, plan an annual creative and testing roadmap in conjunction with other acquisition teams. Design and develop in-house creative assets and/or work in conjunction with team members with oversight of creative agency.
• Foster collaboration with peers on the Marketing team to ensure cohesiveness, appropriate development of marketing material, and on-time and on-budget project completion.
• Manage a working relationship and collaboration with Compliance and Legal to ensure consumer facing material and processes are properly vetted.
• Ensure delivery of materials for marketing department audits; including accuracy of materials and that all deadlines are met.
• Relationship liaison with third party vendors, suppliers and technical teams.
• Monitor, analyze and report on performance of marketing channels and 360-marketing initiatives. Ensure contractual and vendor management guidelines are maintained.
• Research and propose ongoing process improvements, funnel efficiencies and competitive advantages.
• Stay apprised of Direct Mail best business practices, competitive tactics and analyze how the organization could utilize implementation.
• Provide Analytics teams with direction in establishing KPI's, dashboards and reporting. Ensure Marketing team is monitoring and achieving established KPI's.
• Interviews, hires, and trains new staff. Provides constructive and timely performance reviews. Handles discipline and termination of employees in accordance with company policy.

• Excellent relationship management and critical thinking skills.
• General knowledge of marketing operations, with strong emphasis in offline channel marketing and direct mail marketing/production.
• Basic understanding of omnichannel marketing initiatives.
• Familiarity with identifying indicators of risk and developing proposal for new audience…