Market Analyst - Geo

Posted Monday, November 24, 2025 at 7:00 AM

After more than 60 years of industry leadership, Viaflex is dedicated to utilizing years of expertise and has committed to the continuation of innovative thinking for years to come. Our team is currently over 400 team members strong and covers six locations. We are seeking passionate individuals to help us on our mission to create solutions that are thinner, lighter, and stronger – together.

The Viaflex team finds its passion in creating film and sheeting solutions that outperform and outlast. With a focus on preserving customer assets and protecting Earth’s resources, Viaflex creates liners, covers, and barriers that make a positive impact in the markets we serve. From design and manufacturing to on-site installation, our highly skilled team never stops striving to improve.

Viaflex is seeking a data-driven Market Analyst to lead research, forecasting, and strategic insights for the North American Geomembrane market. This role will track market activity, identify growth opportunities, evaluate partnerships, and deliver actionable intelligence to support commercial and executive decision-making.

Market Insights & Forecasting

• Analyze market trends, demand cycles, and pricing patterns for Geomembranes in North America.
• Build and maintain forecasting models by product type, application, and region.

Project & Job Tracking

• Develop and maintain a pipeline of active and upcoming Geomembrane projects.
• Monitor bidding activity, project timelines, and completions to guide sales and resource planning.

Strategic Partnerships

• Identify and evaluate potential partners such as contractors, engineering firms, and technology providers.
• Provide data and insights to support partnership strategies and market expansion.
• Monitor competitor activity including market share shifts, capacity changes, product innovations, and pricing strategies.
• Track regulatory updates, environmental mandates, and infrastructure funding programs influencing geomembrane demand.
• Deliver clear dashboards and reports on market conditions, opportunities, and risks.
• Present findings to commercial and leadership teams to inform strategy.
• Partner with sales, marketing, and product teams to align market intelligence with business priorities.

• Bachelor’s degree in Business, Economics, Engineering, Environmental Science, or a related field.
• 3+ years of experience in market analysis, business intelligence, or strategic research—preferably in industrial materials, geosynthetics, or construction.
• Strong forecasting and modeling skills with proficiency in Excel, Power BI, or Tableau.
• Experience with project/job tracking tools (e.g., Dodge, Construct Connect, or proprietary CRMs).
• Demonstrated ability to support strategic initiatives with data-driven insights.
• Excellent written, verbal, and presentation communication skills.

Prior exposure to geomembrane products or the broader geosynthetics market. Familiarity with strategic partnership frameworks or business development support. Understanding of infrastructure and environmental policy trends in North America. Business acumen to work with all levels of leadership. Proficiency with computers, including Microsoft Office. Ability to be flexible and multitask. Ability to communicate effectively with team members and leadership staff. Limited travel as needed.

Physical Requirements:

Required to sit, stand, walk, bend, and reach. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

Working Conditions:

Exposure to a normal office environment. Position may occasionally require entering a production environment, including exposure to noise, fumes, moving machinery, and varied temperatures.

Positions reports to:

This position has no direct reports.

Not all benefits are created equally, but we have got you covered. Viaflex not only offers a wide range of benefits that encourage wellness and preventative care, but we also provide the right tools and programs to help you achieve…