Manager, Marketing and Events

POSITION DESCRIPTION

Title: Manager, Marketing and Events

Reports to: Senior Director, Marketing

Supervises: N/A

Status: Full-Time/Exempt

Location: Silver Spring, MD (hybrid position with both in-office and mobile work)

Updated: January 2026

The Manager, Marketing and Events, is a creative and outgoing individual responsible for developing and executing innovative marketing campaigns to increase member/volunteer involvement in SIA and secure their participation in SIA initiatives. This manager will also be responsible for producing exceptional networking events, along with our annual celebratory gala that raises funds for workforce outreach. He/she serves as a logistical liaison between our team and SIA’s trade show partner for ISC West and ISC East.

The Manager is viewed as a marketing ambassador with three core responsibilities:

• Enthusiastically communicate the value of SIA directly to member companies through marketing campaigns and through in-person interactions with members at our events.
• Lead the development and successful execution of numerous member engagement events (e.g., regional networking meetings, receptions), and,
• Support all SIA marketing programs, particularly by serving as the driver of our email marketing, event marketing, and marketing automation efforts.

The Manager displays a sincere interest in ongoing learning about an influential industry that is driven by security technology innovation and dedicated to protecting people and property worldwide. The Manager has a passion for generating creative marketing ideas. This role is at ease interacting within a diverse industry, possess strong project management, writing and presentation skills, and will regularly communicate an understanding of the applicability of SIA’s products and services to different industry audiences.

The Manager exercises superb collaborative skills when working with cross-department teams (e.g., membership; operations; learning and development; standards) and outside partners. The Manager shares a commitment to SIA’s core values of pride and creativity, teamwork, open-mindedness, knowledge, and accountability.

• Be a key team player in growing SIA’s overall audience.
• Under the direction of the Senior Director, Marketing, and in close collaboration with colleagues, develop integrated marketing plans that lead to increased member/volunteer participation in SIA programs.
• Serve as the staff lead for email marketing and marketing automation, leading in both creative implementation and project management for marketing automation.
• Use your creativity and collaborative skills to develop messaging and creative to effectively market and drive engagement for SIA programs, content, and events.
• Create, develop, and manage marketing automation campaigns in support of various SIA programs, from member onboarding to event marketing and member engagement, and identify new opportunities to leverage our marketing technology stack.

• Grow our National Capital Regional Security Forum community of DMV-area security professionals through events and direct member experiences
• Work closely with our membership team to produce highly impactful campaigns to onboard new member companies and new contacts at existing member companies.
• Be part of our staff-wide commitment to consistently connect with our members and identify engaging opportunities for their participation and professional growth.

• Serve as a key liaison to its events partner in support of improving the SIA member/exhibitor experience at ISC Expos and SIA-sponsored events held in conjunction with the events.

• Serve as the project manager and staff lead for SIA Honors Night, the SIA Market Leaders Reception, SIAThere! regional networking event series, National Capital Region Security Forum (NCRSF) DMV-area regional networking meetings, responsible for the P&L and successful execution of the events in collaboration with and under the supervision of the Senior Director, Marketing (and in coordination with the SIA government relations department for our identity/biometrics-themed events).
  
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