Social Media Coordinator

Social Media Coordinator

About CICONIX: CICONIX LLC is a Veteran Owned Small Business specializing in business advisory and technical assistance for military health programs. We value exceptional people, unwavering integrity, inclusive collaboration, and enduring impact.

Location(s): Silver Spring, Maryland (on-site) | National Museum of Health and Medicine (NMHM)

• Full benefit program, including: health, PTO, and 401k + contribution

• High School Diploma
• Three (3) - Five (5) years of experience

CICONIX is seeking a Social Media Coordinator to support the National Museum of Health and Medicine (NMHM) in Silver Spring, MD.

• Manage the NMHM’s social media accounts and assure that all museum social media activities comply with museum and government regulations, policies and guidance concerning the promulgation of internet-based capabilities.
• Responsible for conceiving, creating and executing high impact social media campaigns across a variety of efforts.
• Develops and implements the NMHM digital and social media strategy that informs and educates both internal and external audiences about NMHM, its mission, activities and people, and its value to the DoD and the Nation.
• Produces and distributes content through social media platforms and NMHM’s website.
• Responsibility also includes the coordination, planning and development of NMHM-related content among digital and social media contributors across the Department of Defense and other federal agencies.
• Applies an in-depth knowledge of all aspects of public affairs, including internal and external information, social media, strategic planning and community relations.
• Formulates strategies to ensure that NMHM takes the best advantage of social media and its digital platforms through creative digitally storytelling, which currently include Buffer, Facebook, Twitter/X, Instagram, Flickr, and Google Business.
• Responsible for daily maintenance of official social media platforms to include scheduled and unscheduled posting on Facebook, Twitter, Instagram, etc. and keeps senior leadership informed of latest social media trends and technologies. Ensures museum messages are represented in appropriate forms for maximum reach to include posting of articles, photos, infographics, videos, shares, etc. throughout various social media sites. Produces monthly reports on insights gained from social media to track growth and distribution of communication themes and messages.
• Social media coordinator will utilize Buffer as an online social media scheduling and analytics platform to publish and compile analytics across NMHM’s social media channels. Must maintain subscription for annual service for up to 5 channels. The subscription should include the capability of scheduling content on X/Twitter, Facebook, Google, and Instagram, etc.
• Maintains an editorial calendar of NMHM’s social media engagements.
• Prepares content for review through established internal processes.
• Monitors NMHM's social media channels for comments and responds per approved internal processes in compliance with DoD guidance.
• Attends NMHM special events, public programs, and special tours as available, and prepares real- time content to publish via approval social media channels.
• Broadly monitors social media through diverse means to maintain situational awareness for NMHM leadership on relevant issues; communicates findings to Public Program Manager as needed.
• Evaluates and recommends new social media on which to engage.
• Offers subject matter expertise in areas of social media management and related areas to diverse groups within the museum, including staff and volunteers.
• Measures social engagements across all channels using analytics and social listening tools and evaluates audience insight and research to inform strategies.
• Prepares monthly reports on social media interactions, using industry guidance and best practices in the areas of social media engagement.
• Reviews new social media platforms and monitors trends to keep NMHM on the forefront of developments in social media.
• Provides vital (breaking news) communications for the NMHM's social media and website in a timely…