PPC Strategy Director Paid Media

COMPANY OVERVIEW

Croud is a global, full service digital marketing agency with a unique business model that helps businesses drive sustainable growth in the new world of marketing. Croud was recently named a Sunday Times Best Place to Work for the second year in a row, and was named Performance Marketing Employer of the Year by PMW.

At Croud, we unlock potential by elevating our people, clients, and communities within a rapidly advancing and complex economy. We operate as a unique scaled network of Intelligent, Creative Specialists, enabling us to deliver superior brand outcomes and unlock potential for our people, our clients and our communities.

Our culture is strategically driven and inspired by a shared long-term vision. It is collaborative and connected, with a focus on continuous learning and mutual support.

We are energised by future thinking, driving innovation to achieve better outcomes. We are instinctively generous, actively including and empowering our people. Above all, we are purpose-driven, committed to positively impacting our people, the planet, and our global communities.

Croud is a global, full service digital marketing agency with a unique business model that helps businesses drive sustainable growth in the new world of marketing. Croud was recently named a Sunday Times Best Place to Work for the second year in a row, and was named Performance Marketing Employer of the Year by PMW. This is an ideal role for someone looking to make the step up to Paid Search Business & Strategy Director.

We’re looking for an experienced and strategic PPC leader to head up strategy for one of our largest clients in the financial services sector, alongside a portfolio of smaller accounts. You’ll work with two to three Account Directors as well as the Client and Planning Directors to shape PPC direction, drive innovation, and lead cross-functional collaboration to deliver measurable business impact.

This is a highly visible, client-facing role, reporting directly into the Director Of Paid Media.

Key responsibilities include, but are not limited to:

• Lead PPC strategy for a collection of high-profile clients

• Present results and strategic direction to senior stakeholders and C‑Suite

• Collaborate with client teams, analytics, and data science to build a cohesive performance‑focused roadmap with measurement at the centre

• Partner with Google, Microsoft, and other platforms to ensure tailored solutions

• Drive internal thought leadership, best practice adoption, and innovation within the PPC team

• Play a key role in new business, from pitch strategy to case studies

• Mentor and manage PPC team members; ensure strong performance and utilisation

• Maintain operational rigour, including accurate forecasting and revenue tracking

Required:

• Extensive hands‑on experience in PPC strategy for large‑scale, complex accounts

• Proven ability to lead high‑performing teams and develop client relationships at a senior level

• Proven ability to lead discussions and present articulate ideas, underpinned by strong commercial acumen.

• Deep knowledge of automation, bidding strategies, audience/data integration, and end‑to‑end measurement

• Ability to lead cross‑channel thinking and work closely with other departments

• Strong communication, leadership, and project management skills

Desirable but not essential:

• Exposure to other paid channels (Social, Programmatic, etc.)

• Experience contributing to agency marketing efforts through thought leadership and proprietary tool development

• Experience working in or with highly regulated sectors (ideally financial services)

• Confident and experienced at presenting to C‑Suite

Croud operates a hybrid working model with a minimum of 3 days a week based in our Shrewsbury
office and the remaining days from home if you wish.

Croud offers a clear path to progression for all members of staff. We are committed to offering development opportunities alongside a support system of regular performance reviews. The opportunities are endless!

On completion of the three‑month probation period, every employee is eligible for the benefits listed on our careers site which include:

• Sa…