Programmatic Trader

BMG
360 is seeking a strategic and performance-driven Programmatic Trader to lead execution, optimization, and innovation across programmatic media campaigns. This role sits within the Growth Media team and partners closely with Client Services, Media Buying and Technology teams to deliver scalable, measurable results for AOR and performance-focused clients.

The Programmatic Trader will own campaign strategy, platform activation, optimization, reporting insights, and partner relationships across DSPs and programmatic channels. This individual should bring both deep hands-on expertise and the ability to mentor junior traders while driving performance excellence.

• Lead end-to-end programmatic campaign management across DSPs (e.g., Cadent, DV360, The Trade Desk, etc.) including overseeing setup, QA, launch, pacing, and optimizations.
• Develop channel strategies aligned with client KPIs (performance, acquisition, awareness, etc.)
• Translate media briefs into tactical programmatic plans including inventory selection, audience strategy, bidding approach, and testing roadmap

• Use advanced knowledge of all partner DSPs to monitor, and pro-actively optimize DSP campaigns to achieve various client KPIs (CPA, ROAS, CPC, CTR, viewability, etc.) across various digital formats including, but not limited to display, video, CTV, You Tube, and emerging formats
• Conduct audience, creative, bid, and supply-path optimizations
• Leverage data signals to identify scale opportunities and efficiency gains
• Build structured testing frameworks to drive incremental performance

• Effective communication of any campaign issues to team manager and leadership
• Partner with Client Services to translate performance insights into client-facing narratives
• Collaborate with Tech to ensure proper tracking, tagging, and measurement integrity
• Work with Media Buying on supply relationships, private marketplace (PMP) deals, and reconciliation alignment
• Support forecasting and budget pacing across active campaigns

• Generate advanced reporting and insights for client reports, QBRs and client presentations
• Deliver strategic insights beyond standard reporting; translate performance data into actionable recommendations
• Identify trends, risks, and growth opportunities
• Contribute to quarterly business reviews and performance deep dives

• Maintain strong relationships with DSP and data partners
• Stay ahead of evolving privacy regulations, signal loss solutions, identity frameworks, and measurement shifts
• Become primary mentor for Programmatic Traders; sharing knowledge of processes and trading best practices
• Contribute to process improvements and automation initiatives within the trading function

• 2-4+ years of hands-on programmatic trading experience in an agency or performance-driven environment
• Deep expertise in at least two major DSPs (Cadent or DV360 preferred)
• Strong understanding of attribution models, conversion tracking, and measurement methodologies
• Experience managing mid-to-large scale budgets ($250K+ monthly preferred)
• Proven ability to optimize toward performance KPIs
• Strong analytical skills with proficiency in Excel/Google Sheets (pivot tables, data manipulation)
• Experience working with cross-functional teams in a fast-paced environment
• Excellent communication skills — able to articulate performance insights clearly

• Experience with CTV, Display, retargeting, advanced audiences, and retail is a plus
• Familiarity with GA4, CM360, or other measurement platforms
• Exposure to supply path optimization (SPO) strategies
• Experience mentoring or leading junior team members

• Achievement of client performance KPIs
• Campaign pacing accuracy and budget efficiency
• Optimization velocity and testing impact
• Quality of insights delivered to Client Services and clients
• Contribution to revenue growth and scalable programmatic solutions

• Direct impact on growth and client retention
• Opportunity to shape programmatic best practices across the organization
• Collaboration with…