Senior Manager, Billie Finance Lead

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• The Senior Manager, Category Finance plays a critical role in enabling data-driven decision-making across the category team within the business unit (BU) to empower category leads to make decisions that drive financial performance. This role partners closely with the BU Commercial Finance Director, Heads of Marketing (HOM), and Customer Sales teams to provide analytical rigor, scenario modeling, and financial planning support across the monthly EBP processes, and forecast cycles (ABP, QF and strategic planning).
  
  The successful candidate will bring strong commercial acumen, a deep understanding of category/customer drivers, and a proactive, collaborative approach to financial leadership.
• This role is ideal for a finance professional who thrives at the intersection of analytics and strategy, bringing a passion for driving commercial results through data, collaboration, and a deep understanding of consumer and customer dynamics.

Accountabilities:

• Lead financial consolidation for the category P&L, preparing materials for business reviews and working sessions with category leadership.
• Support the development of Annual Business Plans (ABP), quarterly forecasts, and strategic plans, with a focus on translating commercial strategies into financial outcomes.
• Conduct run-rate, and trend analyses to assess business performance and support forward-looking recommendations.
• Drive scenario modeling and iteration planning to evaluate commercial risks and opportunities under multiple business conditions for retail customer sales and Direct to Consumer (DTC) ecommerce sales.
• Maintain and optimize a DTC model to evaluate customer acquisition cost, conversion rates, life time value, conversion rates and unit demand requirements for production planning.
• Provide strong leadership and career development for finance analysts, building analytical capability and functional excellence within the team

• Act as a finance partner to Heads of Marketing (HOM) and Customer Sales teams, providing insight into SKU mix, customer profitability, and pricing/promotion strategies.
• Conduct mix analysis across SKUs and customers to identify margin improvement opportunities and portfolio optimization levers.
• Provide financial input and support innovation business cases (including volume benchmarking, sensitivity analysis, and pricing scenarios) in partnership with analysts and category teams.

• Partner in the development and refinement of long-range strategic plans, ensuring financial alignment with brand, customer, and innovation roadmaps.
• Ensure key commercial inputs are reflected in strategic financial models and integrated planning deliverables.

• Support the EBP process across the category/Sales teams, embed new WOW and financial reconciliation processes
• Conduct monthly P&L reviews, sales performance analyses, and margin walk reconciliations to explain variances and drive accountability through synthesized financial data and executive-ready materials
• In partnership with BU Finance lead, develop and maintain tools, dashboards, and reports to track sales, mix, and margin performance across categories and channels.
• Identify risks and opportunities to the plan based on performance trends and market dynamics.
• Highly informed of Trade Spend funds to optimize ROI and ensure financial objectives are metalign with NA operations team on management. Work with BU to assess effectiveness of spend

• Bachelor’s degree in Finance, Accounting, Economics, or a related field; MBA or CPA a plus.
• 6–8 years of experience in financial planning and analysis (FP&A), commercial finance, or business unit finance, preferably in the consumer products or CPG sector.
• Strong business acumen with a deep understanding of sales, category, and customer financial dynamics.
• Advanced Excel skills and proficiency in financial modeling and scenario planning; experience with ERP and BI tools (e.g., SAP, Power BI, Tableau) preferred.
• Proven ability to partner cross-functionally and influence without authority in a matrixed environment.
• Excellent written andoral skills
• Detail oriented mindset yet possesses ability to assess issues and provide high level business insight without relying on 'bottoms up' analysis
• Continuous improvement mindset, with a track record of identifying process inefficiencies and implementing…