Individual Giving Legacy Fundraiser

Job Summary

To apply for this role, please submit a CV and covering letter to Kelly Gerrard (Marketing and Engagement Manager) at .

Pay: £31,052 per annum (FTE) – 37.5 hours per week (30 hours considered part‑time). Hybrid: 50/50 on‑site / home.

Location:

Cramfit Road, North Anston, Sheffield, S25 4AJ
.

Closing date: 19.01.2026. Interviews: 02.02.2026.

Our vision at Bluebell Wood is for every baby, child and young person with a life‑limiting condition to access specialist palliative care wherever and whenever they need it.

• Symptom management
• End‑of‑life care
• Post‑death care
• Short breaks
• Counselling
• Sibling support groups
• Music therapy
• Home visits
• and more

We are looking for a self‑motivated, driven Individual Giving Legacy Fundraiser to lead and grow income from the Individual Giving portfolio by driving acquisition of new individual and mid‑level donors, elevating end‑to‑end donor interactions and deepening relationships with existing supporters. You will be proactive in using data insights to inform campaign targeting, mid‑donor level strategy and monitoring agreed KPIs.

A key focus is to grow Regular Giving through the development of compelling supporter packages and upgrade pathways, while also advancing legacy giving through targeted messaging and initiatives that build a sustainable pipeline of pledges and gifts for the future.

• Develop and implement a growth strategy for Regular Giving, including acquisition, retention, upgrade pathways and mid‑level donor development.
• Collaborate with Marketing to create compelling Regular Giving and mid‑level donor packages and promotional assets.
• Lead the creation and delivery of Regular Giving and mid‑level donor products, campaigns, and donor journeys.
• Develop and promote legacy giving initiatives, including Make a Will Month, seasonal appeals, and messaging that builds a pipeline of legacy pledges and gifts.
• Work with external suppliers (e.g. creative agencies, mailing houses) and internal teams to deliver high‑quality assets and campaigns.
• Use data to inform campaign targeting, segmentation, and performance analysis.
• Monitor and report on KPIs across Regular Giving, mid‑level giving and other income streams.
• Use insights to identify donor upgrade opportunities and inform mid‑level donor strategy.
• Ensure accurate and timely data management in the fundraising CRM.
• Work closely with Marketing, Supporter Engagement, Commercial Insights and Finance teams to ensure integrated delivery and maximise supporter value and retention.
• Support fundraising events and initiatives as needed.
• Respond to supporter enquiries via mail, email and phone, providing excellent customer service.
• Ensure fundraising remains within legal constraints and pays attention to health and safety.
• Work positively and proactively with volunteer supporters.
• Manage relationships with external consultants for Trusts & Grants and Legacy fundraising, oversee canvassing agents and ensure all activity aligns with the hospice fundraising strategy and values.
• Lead strategic networking with:
• Organisations within the hospice catchment area to support growth in Individual and mid‑level Giving.
• Other hospices and the wider charity sector to share best practice and drive innovation.

• Positive attitude, with proven experience of managing individual giving activity including regular giving appeals and recruitment and retention campaigns.
• Assertive with a proven record of achieving financial targets and return on investment.
• Strong negotiation skills, with a proven ability to manage third‑party supplier relationships (e.g. creative agencies).
• Resilient with experience of producing creative, compelling supporter and fundraising communications.
• Proven ability to work collaboratively with teams inc:
  Communications, Supporter Engagement and Finance.
• Empowered to take initiative and make sound decisions within defined responsibilities.
• Ability to communicate effectively with staff, volunteers, children, young people and families.
• Confident, with a proven track record of income generation.

• Good levels of literacy, numeracy and general education.