Brand Manager - FMCG Food & Drink

Base pay range

An exciting opportunity for someone who is a passionate brand builder to lead a product portfolio within a global leader in the drinks industry. This role is perfect for a strategic marketeer looking to make a significant impact in a fast growing category.

Key Responsibilities:

• Develop and execute the long term strategic plan for a number brands in the portfolio
• Drive innovation by identifying trends and bringing new ideas to market swiftly
• Elevate brand partnerships, focusing on premiumisation and shelf appeal
• Own the portfolio P&L, optimising price-pack architecture and unlocking growth opportunities
• Analyse performance data, market dynamics, and competitor activity to inform decision-making
• Collaborate with the equity team to create compelling campaigns and activation plans
• Mentor and support an Assistant Brand Manager on the portfolio

The Ideal Candidate:

We're seeking an experienced professional with:

• Proven track record in leading innovation projects from insight to execution
• Strong strategic thinking skills and ability to shape long-term plans
• Commercial acumen and analytical prowess in portfolio management
• Consumer-centric approach with a passion for turning insights into relevant innovations
  
  Excellent collaborative skills and ability to influence across teams
• Agility to keep pace with trends and maintain brand relevance

Location:

Berkshire - 3 days office / 2 days home

Package:

This role offers an excellent opportunity for a dynamic individual to make their mark in a fast-paced, innovative environment. If you're ready to unleash your potential and drive growth in an exciting product category, we'd love to hear from you.

Desired Skills and Experience

Brand Marketing

Seniority level: Mid-Senior level

Employment type: Full-time

Job function: Marketing

Industries: Food and Beverage Manufacturing