Senior Campaigns Manager

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This range is provided by Department for Work and Pensions (DWP). Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

As a Senior Campaigns Manager, you will
:

• Manage the development of innovative, impactful paid and low/no cost communications strategies, based on data, evidence and an audience-first approach.
• Develop a strong understanding of audience insights and how these can drive behaviour change. Be an audience champion and serve as a subject matter expert for campaign policy areas.
• Use strategic thinking to translate business objectives into actionable marketing plans, creating clarity from ambiguity.
• Manage external agencies and build positive relationships with external and internal stakeholders, to develop and implement multi-channel, paid and no-cost marketing campaigns. Ensure that our work is cost effective, high quality and represents good value for the taxpayer.
• Manage the development of creative and content across campaigns, including message development for a full range of channels.
• Prioritise campaign evaluation, including consistent optimisation and improvements to delivery.
• Proactively seek opportunities for innovation, continuous challenge and improvement, and make recommendations to senior leaders.
• Deliver effective team leadership, line management and coaching; helping shape culture by championing our team vision, driving positive ways of working and inclusivity, whilst pushing forward continuous development of colleagues.

Candidates for this role must be able to demonstrate that they can meet the following experience criteria:

• A proven track record of developing impactful marketing strategies for complex briefs, based on evidence and audience insight and translating these into integrated multi-channel marketing campaigns.
• Experience of media planning and buying, with a focus on value for money, quality and innovation to reach and engage complex and hard-to-reach audiences.
• Strong experience in monitoring and evaluating campaign activity and developing recommendations to drive outcomes and maximise effectiveness.
• An inspiring and motivating leader, who can manage a successful team, as well as role modelling collaboration across teams.
• Experience of influencing senior colleagues and proactively providing recommendations to complex challenges, and engagement of colleagues to ensure continuous development.
• Experience of project management and techniques to deliver outcomes, including identifying risks and mitigations.

Click Apply for more details and benefits of working for DWP.

Mid-Senior level

Full-time

Marketing and Management

Government Administration