Digital Analyst

The Opportunity

Our client is looking for a Digital Analytics Manager who is genuinely obsessed with data analytics, particularly GTM analytics and GA4-driven web insight.

This is not a passive reporting role. This is for someone who:

• Sees problems, friction and missed opportunities immediately
• Spots quick wins before dashboards are even built
• Thinks in hypotheses, tests and experimentation
• Uses data to drive commercial action, not just insight

You will own GA4 and web analytics across the digital ecosystem, shaping how data is captured, interpreted and used to drive growth. Your work will directly influence GTM strategy, conversion performance, customer journeys and commercial outcomes.

While CRO, experimentation and optimisation experience is highly desirable, the core focus is GTM analytics and advanced web analytics - CRO is an advantage but not a requirement. This role suits someone who is as ambitious and excited by growth as the business itself.

GTM & Web Analytics

• Ownership of the GA4 measurement strategy across the website and digital journey
• Expert-level GA4 implementation, configuration and analysis
• Deep understanding of web analytics architecture, tracking logic and user behaviour
• Obsession with opportunities, friction points, drop-offs, behavioural patterns, quick-win optimisation opportunities
• Building insight frameworks that drive GTM decision-making and commercial growth

Insight, Action, Growth

• Identify immediate optimisation opportunities before long-term reporting structures
• Deliver insights that directly improve conversion performance, journey efficiency, acquisition effectiveness, revenue per user
• Use data to influence strategy, not just measure it

GA4 & Data Infrastructure

• Full ownership of GA4:
  Events, Funnels, Journeys, Attribution, Segmentation, Predictive Metrics
• Expert management of Google Tag Manager
• Data quality, governance, accuracy and reliability

Analytics & Insight

• Own the GA4 ecosystem and website analytics strategy
• Analyse full customer journeys from acquisition to conversion
• Deliver commercial insight across:
  Channels, Devices, Journeys, Segments, Behaviour, Performance Drivers
• Apply predictive and behavioural analytics to identify high-value opportunities

Reporting & Commercial Influence

• Build insight-led dashboards and reporting frameworks
• Translate complex analytics into commercially meaningful actions
• Partner with senior stakeholders to influence decisions
• Use insight to drive GTM strategy and digital growth priorities

Tracking & Data Quality

• Lead Google Tag Manager strategy and implementation
• Ensure clean, reliable, scalable tracking infrastructure
• Own event strategy, data layers and governance

• Expert in GA4
• Expert in web analytics
• Strong GTM analytics capability
• Deep understanding of digital journeys and behavioural data
• Commercially minded, growth-driven mindset
• Ability to identify opportunities, not just report performance

Highly Desirable (Not Core Requirement)

• Testing and experimentation strategy

This role is for someone who:

• Is genuinely obsessed with data analytics
• Lives in GA4 and web data
• Gets excited by growth, performance and impact
• Thinks commercially, not just technically
• Thrives in ambitious, fast-moving environments
• Wants their work to directly influence business results
• Is motivated by building something, not maintaining something

• Direct influence on business growth
• Ownership of GTM & GA4 strategy
• Clear commercial impact
• Strong data culture already in place
• Opportunity to shape how analytics drives the business